How to Elevate Your Ad Marketing Efforts with AI and Machine Learning

Posted by Neil Gandhi on Feb 21, 2018 1:07:12 PM

Advances in machine learning and artificial intelligence are revolutionizing all aspects of business and industry. Marketing is one area that where the effects of machine learning and artificial intelligence are beginning to be explored, but most marketers have just grasped the outermost edges of the potential applications of this technology.

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Topics:  Analytics  /  Shopper Marketing  /  Business Intelligence  /  Machine Learning  /  AI

Dynamic Email Tactics to Support One-to-One Marketing

Posted by Michaela Manning on Feb 12, 2018 10:30:14 AM

More than 3 billion people worldwide maintain active email accounts, giving email a more comprehensive reach than any other marketing channel. However, with almost 250 billion emails sent daily¹, the challenge faced by marketing executives is how to make your brand stand out in a sea of products and offers.

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Topics:  Analytics  /  Personalization  /  Business Intelligence  /  Email Marketing

How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty

Posted by Jonathan Treiber on Feb 1, 2018 3:45:54 PM

Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, customer experience (CX) will be the primary competitive differentiator between brands.

This prediction is complicated.  How can a firm create an experience that will appeal to a diverse, well-informed customer base, when consumers are always connected, and able to do comparative research on similar products with a simple web search?

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Topics:  Analytics  /  Shopper Marketing  /  Loyalty  /  Personalization  /  Business Intelligence  /  Online-to-Offline  /  Path-to-purchase

Are Your Targeted Promotions Personalized? They Should Be.

Posted by Michaela Manning on Jan 26, 2018 2:49:34 PM

Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim marketing efforts at that group.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  Retail  /  CPG Industry  /  Business Intelligence  /  CPG  /  Retail Industry  /  Online-to-Offline  /  Path-to-purchase

The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation

Posted by Jonathan Treiber on Jan 11, 2018 2:16:38 PM

By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.

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Topics:  Analytics  /  Shopper Marketing  /  Security  /  Retail  /  Business Intelligence  /  Retail Industry  /  Digital Promotions

5 Social Media Sharing Strategies for your Brand Marketing Campaign

Posted by Michaela Manning on Jan 4, 2018 3:59:00 PM

In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing strategies. A recent study shows that 76% of all shopping trips begin online with many consumers comparing prices and researching products on smartphones while in the aisles. Consumers use social media to find out about products and services, receive exclusive offers, promotions or discounts, and rate or review products and services.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG  /  Path-to-purchase  /  Consumer

6 Anti-Fraud Features You Need to Protect Your Digital Promotions

Posted by Seth Sarelson on Dec 12, 2017 1:58:34 PM

Added Security Features Can Help Prevent Misuse of Digital Promotions

Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital coupons in 2015, and that number is expected to increase to 145.3 million by 2021. Coupons represent a fantastic opportunity for brands to attract new customers and engage current customers in new ways.

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Topics:  Shopper Marketing  /  Security  /  Retail  /  CPG Industry  /  Promotional Analysis  /  Business Intelligence  /  CPG  /  Digital Promotions

Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase

Posted by Michaela Manning on Dec 5, 2017 5:34:31 PM

Learning More From Your Consumer’s Path to Purchase

The consumer Path-to-Purchase has evolved considerably over the past decade. The growing use of e-commerce, digital innovation, and mobile devices has changed how people shop, and how marketers connect with customers.

Mobile and digital interactions leave a data footprint of your customer’s shopping experience, which smart marketers are leveraging as a competitive advantage over their rival brands.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  Business Intelligence  /  Path-to-purchase  /  Consumer

Analyzing Data is Key to Your CPG Strategy

Posted by Michaela Manning on Nov 29, 2017 9:53:48 AM

Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy

The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. The benefits of an expanded global marketplace come alongside changing customer demands due to demographic and cultural variables. Some new and notable challenges in the CPG industry today include the growth of private label brands, the ability of organic “Mom & Pop” brands to rapidly gain share and distribution, and new “digital-first” brands that can move faster based on insight and customer demand.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG

3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns

Posted by Jonathan Treiber on Nov 21, 2017 6:22:19 PM

Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — and that you can measure the impact of each investment.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG