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Taking the Mystery Out of Measuring Social Promotion Effectiveness

Posted by Michael Biafore on Sep 13, 2016 8:00:00 AM

The Unique Power and Value of Social Promotions

Social Promotions have a special ability to drive trial and loyalty far beyond other types of digital coupons – by combining the activation power of a promotional or coupon offer with a seamless way to share an offer, and presented with a personal recommendation or referral. They leverage relationships and personal good will to spread brand and promotion awareness, to build brand equity, and to strengthen consumer commitment to the product and brand. Well-designed social promotions can also be an incredibly effective way to help initiate a new direct, long-term consumer-brand relationship via email capture. Sharing a promotion isn’t just additional distribution, it’s an offer delivered along with a personal stamp of approval. We see our clients deploying social promotions with extraordinary results for both mass- and niche-market products. For products with small niche markets, or for products that might carry some level of stigma, such as specialized personal care products, social promotions can be an incredibly cost-effective way to identify and reach new customers.

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Topics: Whitepaper

How to personalize and target promotions without a CRM program

Posted by Jonathan R. Pinney on Aug 15, 2016 10:03:39 AM

Introduction


Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is one of the primary goals of brand marketing. Delivering that consistent message through all touchpoints should be a top priority.

As such, this messaging should also remain consistent through digital promotions – one of the closest trackable touchpoints before a consumer purchases your product. Personalizing your digital promotions allows you to deliver the appropriate message and offer to each of your target audiences. 

But what if your organization does not have a CRM program? Is it possible to personalize your digital promotions without CRM?

The answer is: Yes.

By using the right incentive platform, it is possible to personalize your promotions without a CRM program by using information you know about anonymous consumers.

In this whitepaper we will discuss the types of data that can be used to personalize promotions and how to enable that personalization. Doing so could lower redemption costs, increase redemption rates, and help gain market share.

But first…

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Topics: CPG Industry, Whitepaper

Aeropostale/Pepperjam Case Study

Posted by RevTrax on Jul 7, 2016 5:50:13 PM


Industry: Retail Clothing

 

Summary

Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing relationship with the Pepperjam Network, the leading affiliate network. Together with RevTrax, the market leader in distributing innovative digital O2O incentives, Aeropostale embarked upon a program to capture missed revenue opportunities by applying the same ecommerce Affiliate/Retailer model to online-to-offline transactions.

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Topics: Retail, Pomotional Analysis, Business Intelligence, Data, Case Study

OfferArchitect™: The New Paradigm for Digital Offer Testing

Posted by James Xing on Jun 28, 2016 2:14:50 PM


Introduction

Building an effective digital offer is no easy task, with many different aspects going into it.  Of course, there is the finance side: figuring out budgets and the best discount for your marketing dollar. But what if you understood your customer just a little bit better?

At RevTrax, when we enable our clients through our OfferArchitect™ product, we put both monetary and non-monetary insights to work. We consider non-monetary insights comprised of psychological, social, cognitive and emotional factors on purchase decisions, and utilize the most advanced research techniques, including data science, and multivariate testing. Here’s a glimpse into the process we take at RevTrax to provide our clients with creative digital offers that increase in-store traffic:

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Topics: CPG Industry, Whitepaper

Kimberly-Clark Case Study

Posted by RevTrax on Apr 8, 2016 2:25:22 PM

Building loyalty and acquiring customers

 

Summary

Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of the brand portal were to (1) increase household penetration by giving consumers the opportunity to try more Kimberly-Clark brands and sign up to receive information on those brands (2) build and own a distribution channel without needing to rely on third-parties.

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Topics: Case Study

Dannon Case Study

Posted by RevTrax on Apr 8, 2016 2:24:21 PM


Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign

 

Summary

Dannon sought to re-engage a list of inactive email members from within the Activia email club database. They decided on a promotional campaign to drive awareness, traffic and overall customer engagement. Using a combination of email and social sharing technology to reach beyond their current list, Dannon was able to incentivize and reward their members with a higher offer.

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Topics: Case Study

Staples Canada Case Study

Posted by RevTrax on Apr 8, 2016 11:37:49 AM


Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance

 

Summary

In an effort to better understand its online-to-offline marketing efforts, Staples Canada implemented a paid search campaign that linked to: a printable coupon, an online eComm code, or a mobile landing page displaying a barcode. In partnership with omnichannel promotions platform RevTrax® and digital marketing technology Kenshoo, Staples Canada had the ability to trace in-store revenue back to the specific search campaigns and keywords, in real-time. A secondary component of the campaign was to drive brand engagement, traffic, and improve overall SEO to understand how online consumers engage with the Staples Canada Copy & Print brand, both online and offline.

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Topics: Case Study

RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales

Posted by RevTrax on Apr 1, 2016 5:06:00 PM


Summary

RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of interactive polls, quizzes and trivia, digital video, consumer content creation and social sharing in addition to displaying printable coupons for products and acquisition into various client CRM databases.

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Topics: Case Study

How to Measure & Compare the Real Distribution Costs of Promotions

Posted by Michael Biafore on Mar 31, 2016 3:47:23 PM

Freestanding Insert (FSI) Distribution Holds On – But How?

Promotions industry executives, and self-declared pundits, often claim that the demise of the printed freestanding insert is imminent, soon to be replaced by digital promotion incentives. Some market data supports this assertion: FSI distribution is stagnating, newspaper home-delivery is dwindling, and FSI redemption rates are declining. According to Inmar’s 2015 Promotion Industry Trends Report, printed free-standing-insert redemption rates in 2015 averaged only 0.39%, or 256 coupons distributed to generate a single in-store conversion – down from 0.58%, or 172 coupons to generate a single redemption in-store in 2010. How can FSI still account for nearly 90% of all coupons distributed?

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Topics: Whitepaper

The Future of Digital Promotion Intelligence

Posted by Randy Malluk on Mar 31, 2016 3:30:54 PM

Performance Assessment

Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the basic reporting or accounting components required to measure ‘bottom line’ success. Unfortunately, the overwhelming majority of organizations employ only ‘Descriptive Analytics’ - the organized reporting of past events - to inform future decision-making, an analytics methodology ill-suited to support the increasing demands of digital customer engagement.

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Topics: Analytics, Personalization, Big Data, Data, Whitepaper