Industry: Retail Clothing
SUMMARY
Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing relationship with the Pepperjam Network, the leading affiliate network. Together with RevTrax, the market leader in distributing innovative digital O2O incentives, Aeropostale embarked upon a program to capture missed revenue opportunities by applying the same ecommerce Affiliate/Retailer model to online-to-offline transactions.
CHALLENGES
- Drive in-store sales through an affiliate network with a pay per performance model
- Utilize existing network and publisher relationships to drive store
traffic and sales - Track consumer path to purchase from online to offline
SOLUTIONS
- Consumers could find in-store Aero coupons on their favorite publisher websites via desktop and mobile using the Pepperjam Network
- Integrated the RevTrax SmartOffer platform into all offers to measure, test and optimize promotions
- Dynamic barcoding for loyalty publisher attribution at the user level
- Automated file feed into the Pepperjam Network for automatic publisher payment
RESULTS
- 73% of ‘clicked ads’ resulted in a printable coupon
- 18% of printed coupons resulted in a purchase transaction
- $15.00 average ‘per click’ transaction value
- 25% of engagements originated with mobile and tablet devices
- Increased affiliate program by 50% with only 10% of their publisher base