How to Elevate Your Ad Marketing Efforts with AI and Machine Learning

Dynamic Email Tactics to Support One-to-One Marketing

How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty

Are Your Targeted Promotions Personalized? They Should Be.

The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation

5 Social Media Sharing Strategies for your Brand Marketing Campaign

6 Anti-Fraud Features You Need to Protect Your Digital Promotions

Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase

Analyzing Data is Key to Your CPG Strategy

3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns

A Lesson From noosa

Using Behavioral Economics To Grow Brand Sales

Using Behavioral Economics to Identify What Motivates Shopper Behavior

How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth

The Overlooked Gold Mine of First-Party Purchase Data

Taking the Mystery Out of Measuring Social Promotion Effectiveness

How to personalize and target promotions without a CRM program

Aeropostale/Pepperjam Case Study

OfferArchitect™: The New Paradigm for Digital Offer Testing

Kimberly-Clark Case Study

Dannon Case Study

Staples Canada Case Study

RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales

How to Measure & Compare the Real Distribution Costs of Promotions

The Future of Digital Promotion Intelligence

How to write a ‘killer’ digital coupon request-for-proposal

The Art & Science of Personalized Offers

Back to School 2015: Don’t Discount Millennial Targeting

Mobile Influencing In-Store Sales for National Retailer

The Life of an Intern at RevTrax

Starting Small with Big Data

Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships

Quantifying the Value of Paid Search Marketing from Online to Offline

New Hire Spotlight. Q&A with Mike Biafore

Retailers, take note: The mobile coupon is your friend.

Winning the Back-to-School Retail Battle

Big Data, Customer Analytics and Loyalty Programs

Four Rules to Creating Real-time Customer Value

Getting Smarter Coupon Data with Survey Insights

Getting the InsideTrax: What the CEO Learned About Client Data Use

Making Change: Embrace the Digital Shopper Marketing Path

The Omnichannel Dilemma

Building Customer Loyalty Through Intimacy

Measuring Social Influence Beyond Clicks and Comments

Retail Marketing in the 21st Century Requires New ‘Millennial’ Technologies

The Customer Loyalty Landscape

Millennials spend big on Mothers (Day)

Coupon Intelligence: What You're Missing.

What is RevTrax up to? A look onto our product roadmap

Leaving on a Jet Plane (to Schaumburg)

Mobile Consumer Behavior Differs by Marketing Channel

Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List

Making "Cross-Device" Work for You

Consumers Willing to Share Data for Discounts

Improve Customer Experience [Infographic]

How Social Media Impacts Holiday Shopping

Consumers Still Prefer to Shop In-Store

In-Store Discounts Bring Consumers Back

Holiday October!

Welcome to the RevTrax Blog!