Chris Morse

Recent Posts

Retailers, take note: The mobile coupon is your friend.

Posted by Chris Morse on May 13, 2014 11:51:10 AM

A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile influence is largely impacting the current consumer path to purchase, however, it is undeniable that most retailers have not been able to effectively integrate this into actionable initiatives.

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Topics:  Mobile  /  Trends  /  Omnichannel  /  Retail  /  CPG  /  Data

Millennials spend big on Mothers (Day)

Posted by Chris Morse on Mar 4, 2014 3:12:53 PM

Millennials, an estimated 86 million within the US today, represent the country’s largest demographic, and account for approximately $600 billion in annual spending. Born between the early 1980s and early 2000s, they’re often characterized as narcissistic, lazy, and the ‘me’ generation, but they are also regarded as one of the most charitable, optimistic, and may be the foremost spendthrift generation.

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Topics:  Trends  /  Retail