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The Art & Science of Personalized Offers

Posted by Greg Hansen on Mar 31, 2016 3:21:27 PM

Offer Types

Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not necessarily the same. If a digital promotion targets consumers only with specific demographic characteristics, it is considered a targeted offer. If incremental purchase data, from customers within the same demographic profile, is incorporated into the coupon selection process; it provides the opportunity to deliver a personalized offer.

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Greg Hansen

Greg has more than 20 years of technology experience, and has designed, developed, and implemented RevTrax's core technology and systems. He leads the company's information technology team as Chief Architect and Systems Administrator. Before joining RevTrax, Greg was the Chief Application Architect for Diversified Investment Advisors. Greg has a proven track record of bridging business requirements with technology-driven solutions. He holds various patents for navigation algorithms and has extensive experience with design patterns, data structures and enterprise architecture. Working in a collaborative fashion with business partners, Greg has lead large integration efforts and served as an advisor for the technical teams at numerous organizations. Greg received his Bachelor’s degree in Computer Science from Stevens Institute of Technology.
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Topics: Personalization, Big Data, Promotional Analysis, Whitepaper