Jonathan R. Pinney

Recent Posts

The Overlooked Gold Mine of First-Party Purchase Data

Posted by Jonathan R. Pinney on Mar 5, 2017 4:58:34 PM

How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2)

Author: Jonathan R. Pinney

Not all digital coupons are created equal.

You may be asking why that matters in a conversation about data.

It matters because the right digital coupons can provide you with a deep well of first-party data that you can’t get anywhere else. The right digital coupon can tie a specific consumer to the online engagement that activated their purchase intent and resulted in an actual purchase, closing the online-to-offline path-to-purchase loop and giving insight into how other consumers could be activated in a similar way.

Unfortunately, most brands overlook this data or don’t even know it’s available.

Following is how to create, capture, and leverage this often-overlooked gold mine of first-party
purchase data.

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Topics:  CPG Industry  /  Whitepaper  /  Retail Industry  /  Online-to-Offline  /  First-Party Data

How to personalize and target promotions without a CRM program

Posted by Jonathan R. Pinney on Aug 15, 2016 10:03:39 AM


Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is one of the primary goals of brand marketing. Delivering that consistent message through all touchpoints should be a top priority.

As such, this messaging should also remain consistent through digital promotions – one of the closest trackable touchpoints before a consumer purchases your product. Personalizing your digital promotions allows you to deliver the appropriate message and offer to each of your target audiences. 

But what if your organization does not have a CRM program? Is it possible to personalize your digital promotions without CRM?

The answer is: Yes.

By using the right incentive platform, it is possible to personalize your promotions without a CRM program by using information you know about anonymous consumers.

In this whitepaper we will discuss the types of data that can be used to personalize promotions and how to enable that personalization. Doing so could lower redemption costs, increase redemption rates, and help gain market share.

But first…

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Topics:  CPG Industry  /  Whitepaper