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RevTrax Blog

How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer ...
June 18, 2018
How Offline Retargeting Helps Travel Marketers Go Beyond Search PPC
Travel marketers have a tremendous opportunity to capitalize on customer planning and consideration cycles. For cruise lines, resorts, and destination marketing organizations (DMOs), the key is ...
June 12, 2018

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How Retailers Can Drive 100% More Revenue from Affiliate Marketing Programs
Affiliate marketing, in which a business pays a commission referring websites that promote its products, provides retailers with a way to expand their reach using new avenues to interact with ...
June 11, 2018
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...
May 17, 2018
Unleash Affiliate Marketing from its Online Shackles
Affiliate marketing is huge. With billions spent every year, it’s a ROI beast that marketers pour dollars into. Since the early days of online shopping, brands have been tapping into affiliate ...
April 6, 2018
How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty
Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...
February 1, 2018
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns
Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — ...
November 21, 2017
How to write a ‘killer’ digital coupon request-for-proposal
Introduction RevTrax often receives and answers requests for proposals (RFP) from consumer package goods companies looking for a digital coupon provider. The irony? We dedicate an extraordinary ...
March 31, 2016
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