Lindsay Durfee

Recent Posts

Four Rules to Creating Real-time Customer Value

Posted by Lindsay Durfee on Apr 22, 2014 12:57:42 PM

If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are a-changin'.” I would argue they’ve already changed, and the change is accelerating.

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Topics:  Personalization  /  Omnichannel  /  Data  /  Events

Leaving on a Jet Plane (to Schaumburg)

Posted by Lindsay Durfee on Feb 17, 2014 2:53:56 PM

Our team is hitting the road next month. Come meet with us. Have a drink on us. We’ll even be glad to see you take pens, candies and coozies from our booth.

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Topics:  Events