Michael Arsenault

Recent Posts

Back to School 2015: Don’t Discount Millennial Targeting

Posted by Michael Arsenault on May 5, 2015 3:07:24 PM

While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to school purchases are influenced by their teens. If your back-to-school marketing campaigns are geared more toward the younger members of the household, chances are you’ll get a bigger chunk of their business.

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Topics:  Mobile  /  Trends  /  Personalization  /  Omnichannel  /  Retail  /  Data