Michaela Manning

Recent Posts

Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase

Posted by Michaela Manning on Dec 5, 2017 5:34:31 PM
Read More

Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  Business Intelligence  /  Path-to-purchase  /  Consumer

Analyzing Data is Key to Your CPG Strategy

Posted by Michaela Manning on Nov 29, 2017 9:53:48 AM

Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy

The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. The benefits of an expanded global marketplace come alongside changing customer demands due to demographic and cultural variables. Some new and notable challenges in the CPG industry today include the growth of private label brands, the ability of organic “Mom & Pop” brands to rapidly gain share and distribution, and new “digital-first” brands that can move faster based on insight and customer demand.

Read More

Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG