RevTrax

Recent Posts

A Lesson From noosa

Posted by RevTrax on May 15, 2017 9:29:03 AM

noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow their consumer base. Luckily, they’d previously built a following of devoted yoghurt lovers. Could they leverage their current fans to gain incremental awareness and trial of their product? What would a campaign like that look like?

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Topics:  CPG Industry  /  Pomotional Analysis  /  Business Intelligence  /  CPG  /  Data  /  Case Study

Aeropostale/Pepperjam Case Study

Posted by RevTrax on Jul 7, 2016 5:50:13 PM

Industry: Retail Clothing

 

Summary

Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing relationship with the Pepperjam Network, the leading affiliate network. Together with RevTrax, the market leader in distributing innovative digital O2O incentives, Aeropostale embarked upon a program to capture missed revenue opportunities by applying the same ecommerce Affiliate/Retailer model to online-to-offline transactions.

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Topics:  Retail  /  Pomotional Analysis  /  Business Intelligence  /  Data  /  Case Study

Kimberly-Clark Case Study

Posted by RevTrax on Apr 8, 2016 2:25:22 PM

Building loyalty and acquiring customers

 

Summary

Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of the brand portal were to (1) increase household penetration by giving consumers the opportunity to try more Kimberly-Clark brands and sign up to receive information on those brands (2) build and own a distribution channel without needing to rely on third-parties.

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Topics:  Case Study

Dannon Case Study

Posted by RevTrax on Apr 8, 2016 2:24:21 PM

Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign

 

Summary

Dannon sought to re-engage a list of inactive email members from within the Activia email club database. They decided on a promotional campaign to drive awareness, traffic and overall customer engagement. Using a combination of email and social sharing technology to reach beyond their current list, Dannon was able to incentivize and reward their members with a higher offer.

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Topics:  Case Study

Staples Canada Case Study

Posted by RevTrax on Apr 8, 2016 11:37:49 AM

Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance

 

Summary

In an effort to better understand its online-to-offline marketing efforts, Staples Canada implemented a paid search campaign that linked to: a printable coupon, an online eComm code, or a mobile landing page displaying a barcode. In partnership with omnichannel promotions platform RevTrax® and digital marketing technology Kenshoo, Staples Canada had the ability to trace in-store revenue back to the specific search campaigns and keywords, in real-time. A secondary component of the campaign was to drive brand engagement, traffic, and improve overall SEO to understand how online consumers engage with the Staples Canada Copy & Print brand, both online and offline.

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Topics:  Case Study

RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales

Posted by RevTrax on Apr 1, 2016 5:06:00 PM

Summary

RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of interactive polls, quizzes and trivia, digital video, consumer content creation and social sharing in addition to displaying printable coupons for products and acquisition into various client CRM databases.

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Topics:  Case Study