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Starting Small with Big Data
If you’re like me, you are probably sick of hearing and reading about ‘Big Data’. Everywhere we turn, we see big data as a topic of discussion, debate, and concern. Yet, it was interesting to learn ...
June 11, 2014
Quantifying the Value of Paid Search Marketing from Online to Offline
In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search ...
May 28, 2014
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Winning the Back-to-School Retail Battle
Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is ...
May 5, 2014
The Omnichannel Dilemma
Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel ...
April 4, 2014
Measuring Social Influence Beyond Clicks and Comments
Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers ...
March 24, 2014
Mobile Consumer Behavior Differs by Marketing Channel
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly ...
February 12, 2014