Insights-Banner.jpg

Recent Posts

Starting Small with Big Data

Posted by Stephanie Martone on Jun 11, 2014 2:09:47 PM

If you’re like me, you are probably sick of hearing and reading about ‘Big Data’. Everywhere we turn, we see big data as a topic of discussion, debate, and concern. Yet, it was interesting to learn recently that the BI and Analytics software market in the US only grew about 8 percent in 2013 to $14.4 billion according to Gartner. With all of the hype around big data, why isn’t the market for analytics tools growing faster?

Read More

Stephanie Martone

Topics: Trends, Data

Quantifying the Value of Paid Search Marketing from Online to Offline

Posted by Stephanie Martone on May 28, 2014 2:54:18 PM

In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search market, accounting for 84% of the world’s paid search market share, understanding the best search marketing strategies to apply is imperative to a successful paid search campaign within the current digital landscape.

Read More

Stephanie Martone

Topics: Trends, Retail, CPG, Data

Winning the Back-to-School Retail Battle

Posted by Stephanie Martone on May 5, 2014 2:03:25 PM

BTS Image

Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is not necessarily true, at least not just yet.

Retailers are keenly aware of the impending new school year, and are most definitely in the midst of back-to-school promotional planning. The back-to-school shopping season is one of the largest and most important seasons on the retail calendar; second only to Christmas in sales.

As such, we here at RevTrax thought it most pertinent to hold a ‘Back-to-School Webinar’ to present trends and tips on the back-to-school retail season to help amplify your marketing campaigns and best connect with back-to-school shoppers.

A highlight of some of the trends to be discussed are as follows;

The back-to-school retail landscape

  • The estimated combined US school and college spending to reach approximately $72.5 billion (NRF, 2013)

Back-to-school behavior trends

What influences consumers to purchase?

Don’t leave your back-to-school promotional campaigns up to chance! Register for the Promotional Strategies to Win Shoppers during the Back-to-School Retail Season on Tuesday May 20th to learn how you can ensure your 2014 BTS campaign is a success.

We hope you will join us!

Read More

Stephanie Martone

Topics: Mobile, Trends, Omnichannel, Retail, Data

The Omnichannel Dilemma

Posted by Stephanie Martone on Apr 4, 2014 2:28:33 PM

Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel Imperative” event here in New York City lead by Forrester Analyst, Peter Sheldon. Sheldon’s research focused on identifying the causes and solutions for the widening gap between consumer expectations and retail capabilities.

Read More

Stephanie Martone

Topics: Trends, Retail, CPG, Data

Measuring Social Influence Beyond Clicks and Comments

Posted by Stephanie Martone on Mar 24, 2014 2:44:46 PM

Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers who embody your brand and actively spread your brand’s news and message. They are also key drivers in amplifying your digital marketing campaigns through their social networks.

Read More

Stephanie Martone

Topics: Trends, Retail, Social, CPG

Mobile Consumer Behavior Differs by Marketing Channel

Posted by Stephanie Martone on Feb 12, 2014 12:43:08 PM

In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly invested in mobile, we wanted to take a look at how mobile promotional engagement differs among digital marketing channels for our retail and consumer packaged goods clients

Read More

Stephanie Martone

Topics: Mobile, Trends, Retail, CPG