Terri MacKay

Recent Posts

Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships

Posted by Terri MacKay on Jun 5, 2014 2:04:41 PM

Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are frequently misused, misinterpreted or misunderstood. For retailers, one of those such words is ‘omnichannel’.

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Topics:  Trends  /  Omnichannel  /  Retail  /  CPG  /  Data

New Hire Spotlight. Q&A with Mike Biafore

Posted by Terri MacKay on May 23, 2014 12:11:30 PM

Mike, currently in the midst of relocating his family to New York, joins the RevTrax team in the role of VP of product management. Already proven to be a notable presence in the office, through his passion for work and our company, Mike has quickly become known as a great storyteller around the office. Read on to learn more about our new hire latest addition to the executive team.

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Topics:  Company Culture

Big Data, Customer Analytics and Loyalty Programs

Posted by Terri MacKay on Apr 29, 2014 12:11:43 PM

“Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy.” [Epsilon, 2014].

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Topics:  Loyalty  /  Trends  /  Retail  /  CPG  /  Data

Building Customer Loyalty Through Intimacy

Posted by Terri MacKay on Apr 1, 2014 5:00:53 PM

April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the essentials of providing a seamless customer experience while we continue to seek innovative ways to improve on our customer-centric solutions.

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Topics:  Loyalty  /  Retail  /  Events

The Customer Loyalty Landscape

Posted by Terri MacKay on Mar 12, 2014 10:02:22 AM

What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels and points of sale? Or could it simply be the delivery of quality service?

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Topics:  Loyalty  /  Trends  /  Personalization  /  Data