Getting Smarter Coupon Data with Survey Insights

Posted by Anup Bhujle on Apr 17, 2014 2:16:43 PM

What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? These are some examples of the valuable coupon data CPGs and retailers can collect through RevTrax’s latest product, Survey Insights.

Surveys are simple and effective tools for gathering direct, honest customer feedback. Knowing exactly what your customer wants and needs is powerful insight that can help unlock strategies for optimizing your digital marketing efforts. Depending on business goals, surveys can help you in a variety of ways:

Customer Experience: Does interacting with your brand’s digital presence leave customers feeling pleased and content, or confused and frustrated? A satisfied customer is more likely to develop brand loyalty after multiple engagements.

Customer Loyalty: Understanding why your customers pick you over other brands is critical in maintaining a long-term competitive advantage. Discovering what makes a loyal customer into a brand advocate who promotes your products to friends can mean the difference between a steady loyalty base and a growing one.
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Identifying trends: Collective feedback from customers over time can provide insight into the latest opinions, behaviors and changing demands. Similarly, surveys launched in specific geographic areas can also uncover shopper marketing trends.

New Product Development: Learning about what your customer likes and dislikes about current products can feed into ideation of new products. This is free feedback that is extremely valuable.

With Survey Insights, this process can be seamlessly integrated into all existing and future campaigns. Since consumers are already engaging with the brand, this is the perfect time to serve an optional survey either pre-offer or post-offer. Configurable based on device type, Survey Insights will maintain that optimized, flexible, and custom-branded experience you have come to expect from RevTrax.

Topics: Trends, Products, Personalization, Retail, CPG, Data