There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
Across all RevTrax clients, both retail and CPG, mobile traffic more than doubled, from 15% of traffic in 2012 to 36% in 2013. Think of it this way: more than 1 in 3 RevTrax coupons served to consumers were viewed on a mobile device. 45% of mobile traffic was driven through social media campaigns, followed by affiliate programs at 40%, with email promotions coming in third with 33%. If these numbers tell us anything, it's that mobile-optimized promotions are not an option anymore. Every promotion should be accessible to consumers on any device, whether it's a mobile phone, tablet or laptop.
Not only do mobile promotions unlock opportunity for retailers and brands to target on-the-go consumers with relevant and timely content, but think about what you're missing if you're driving customers away through a bad experience. Consumers are already there. You don't want to play catch-up. It's time to incorporate mobile into everything you do.
Check back next week for a deeper dive into industry-specific mobile stats. Retail and CPG are not created equal.