Insights-Banner.jpg

Winning the Back-to-School Retail Battle

Posted by Stephanie Martone on May 5, 2014 2:03:25 PM

BTS Image

Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is not necessarily true, at least not just yet.

Retailers are keenly aware of the impending new school year, and are most definitely in the midst of back-to-school promotional planning. The back-to-school shopping season is one of the largest and most important seasons on the retail calendar; second only to Christmas in sales.

As such, we here at RevTrax thought it most pertinent to hold a ‘Back-to-School Webinar’ to present trends and tips on the back-to-school retail season to help amplify your marketing campaigns and best connect with back-to-school shoppers.

A highlight of some of the trends to be discussed are as follows;

The back-to-school retail landscape

  • The estimated combined US school and college spending to reach approximately $72.5 billion (NRF, 2013)

Back-to-school behavior trends

What influences consumers to purchase?

Don’t leave your back-to-school promotional campaigns up to chance! Register for the Promotional Strategies to Win Shoppers during the Back-to-School Retail Season on Tuesday May 20th to learn how you can ensure your 2014 BTS campaign is a success.

We hope you will join us!

Topics: Mobile, Trends, Omnichannel, Retail, Data