The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation

Posted by Jonathan Treiber on Jan 11, 2018 2:16:38 PM

By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.

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Topics:  Analytics  /  Shopper Marketing  /  Security  /  Retail  /  Business Intelligence  /  Retail Industry  /  Digital Promotions

5 Social Media Sharing Strategies for your Brand Marketing Campaign

Posted by Michaela Manning on Jan 4, 2018 3:59:00 PM

In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing strategies. A recent study shows that 76% of all shopping trips begin online with many consumers comparing prices and researching products on smartphones while in the aisles. Consumers use social media to find out about products and services, receive exclusive offers, promotions or discounts, and rate or review products and services.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG  /  Path-to-purchase  /  Consumer

6 Anti-Fraud Features You Need to Protect Your Digital Promotions

Posted by Seth Sarelson on Dec 12, 2017 1:58:34 PM

Added Security Features Can Help Prevent Misuse of Digital Promotions

Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital coupons in 2015, and that number is expected to increase to 145.3 million by 2021. Coupons represent a fantastic opportunity for brands to attract new customers and engage current customers in new ways.

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Topics:  Shopper Marketing  /  Security  /  Retail  /  CPG Industry  /  Promotional Analysis  /  Business Intelligence  /  CPG  /  Digital Promotions

Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase

Posted by Michaela Manning on Dec 5, 2017 5:34:31 PM

Learning More From Your Consumer’s Path to Purchase

The consumer Path-to-Purchase has evolved considerably over the past decade. The growing use of e-commerce, digital innovation, and mobile devices has changed how people shop, and how marketers connect with customers.

Mobile and digital interactions leave a data footprint of your customer’s shopping experience, which smart marketers are leveraging as a competitive advantage over their rival brands.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  Business Intelligence  /  Path-to-purchase  /  Consumer

Analyzing Data is Key to Your CPG Strategy

Posted by Michaela Manning on Nov 29, 2017 9:53:48 AM

Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy

The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. The benefits of an expanded global marketplace come alongside changing customer demands due to demographic and cultural variables. Some new and notable challenges in the CPG industry today include the growth of private label brands, the ability of organic “Mom & Pop” brands to rapidly gain share and distribution, and new “digital-first” brands that can move faster based on insight and customer demand.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG

3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns

Posted by Jonathan Treiber on Nov 21, 2017 6:22:19 PM

Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — and that you can measure the impact of each investment.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG

A Lesson From noosa

Posted by RevTrax on Nov 4, 2017 1:00:00 PM

noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow their consumer base. Luckily, they’d previously built a following of devoted yoghurt lovers. Could they leverage their current fans to gain incremental awareness and trial of their product? What would a campaign like that look like?

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Topics:  CPG Industry  /  Pomotional Analysis  /  Business Intelligence  /  CPG  /  Data  /  Case Study

Using Behavioral Economics To Grow Brand Sales

Posted by RevTrax on Sep 28, 2017 9:12:34 AM

Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 

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Topics:  Analytics  /  Big Data  /  Data  /  First-Party Data  /  Behavioral Economics  /  webinar

Using Behavioral Economics to Identify What Motivates Shopper Behavior

Posted by RevTrax on Jul 22, 2017 10:28:13 AM

Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 

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Topics:  Analytics  /  Big Data  /  Data  /  First-Party Data  /  Behavioral Economics  /  webinar

How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth

Posted by Neil Gandhi on Jul 21, 2017 11:34:01 AM

Uncover Truer Insights with Behavioral Economics & Silent Observation

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Topics:  Big Data  /  CPG Industry  /  Promotional Analysis  /  Business Intelligence  /  Data  /  Whitepaper  /  Retail Industry  /  Online-to-Offline  /  First-Party Data  /  Behavioral Economics  /  A/B Testing