Kimberly-Clark Case Study

Posted by RevTrax on Apr 8, 2016 2:25:22 PM

Building loyalty and acquiring customers



Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of the brand portal were to (1) increase household penetration by giving consumers the opportunity to try more Kimberly-Clark brands and sign up to receive information on those brands (2) build and own a distribution channel without needing to rely on third-parties.

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Topics:  Case Study

Dannon Case Study

Posted by RevTrax on Apr 8, 2016 2:24:21 PM

Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign



Dannon sought to re-engage a list of inactive email members from within the Activia email club database. They decided on a promotional campaign to drive awareness, traffic and overall customer engagement. Using a combination of email and social sharing technology to reach beyond their current list, Dannon was able to incentivize and reward their members with a higher offer.

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Topics:  Case Study

Staples Canada Case Study

Posted by RevTrax on Apr 8, 2016 11:37:49 AM

Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance



In an effort to better understand its online-to-offline marketing efforts, Staples Canada implemented a paid search campaign that linked to: a printable coupon, an online eComm code, or a mobile landing page displaying a barcode. In partnership with omnichannel promotions platform RevTrax® and digital marketing technology Kenshoo, Staples Canada had the ability to trace in-store revenue back to the specific search campaigns and keywords, in real-time. A secondary component of the campaign was to drive brand engagement, traffic, and improve overall SEO to understand how online consumers engage with the Staples Canada Copy & Print brand, both online and offline.

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Topics:  Case Study

RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales

Posted by RevTrax on Apr 1, 2016 5:06:00 PM


RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of interactive polls, quizzes and trivia, digital video, consumer content creation and social sharing in addition to displaying printable coupons for products and acquisition into various client CRM databases.

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Topics:  Case Study

How to Measure & Compare the Real Distribution Costs of Promotions

Posted by Michael Biafore on Mar 31, 2016 3:47:23 PM

Freestanding Insert (FSI) Distribution Holds On – But How?

Promotions industry executives, and self-declared pundits, often claim that the demise of the printed freestanding insert is imminent, soon to be replaced by digital promotion incentives. Some market data supports this assertion: FSI distribution is stagnating, newspaper home-delivery is dwindling, and FSI redemption rates are declining. According to Inmar’s 2015 Promotion Industry Trends Report, printed free-standing-insert redemption rates in 2015 averaged only 0.39%, or 256 coupons distributed to generate a single in-store conversion – down from 0.58%, or 172 coupons to generate a single redemption in-store in 2010. How can FSI still account for nearly 90% of all coupons distributed?

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Topics:  Whitepaper

The Future of Digital Promotion Intelligence

Posted by Randy Malluk on Mar 31, 2016 3:30:54 PM

Performance Assessment

Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the basic reporting or accounting components required to measure ‘bottom line’ success. Unfortunately, the overwhelming majority of organizations employ only ‘Descriptive Analytics’ - the organized reporting of past events - to inform future decision-making, an analytics methodology ill-suited to support the increasing demands of digital customer engagement.

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Topics:  Analytics  /  Personalization  /  Big Data  /  Data  /  Whitepaper

How to write a ‘killer’ digital coupon request-for-proposal

Posted by Jonathan Treiber on Mar 31, 2016 3:25:12 PM


RevTrax often receives and answers requests for proposals (RFP) from consumer package goods companies looking for a digital coupon provider. The irony? We dedicate an extraordinary amount of manpower to each RFP, but they are too often evaluated based on the limitations and experiences of working with legacy digital coupon platforms, and do not consider the advances in both customer engagement and digital incentive technology. Certainly, historical experience is the foundation for formulating future action, yet it often neglects evaluation of alternative, more effective solutions in the marketplace. Quite simply, overreliance on the past often inhibits forward-thinking decision-making, which results in perpetuating the status quo instead of innovation.

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Topics:  CPG Industry  /  RFP Design  /  RFP Generation  /  Whitepaper

The Art & Science of Personalized Offers

Posted by Greg Hansen on Mar 31, 2016 3:21:27 PM

Offer Types

Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not necessarily the same. If a digital promotion targets consumers only with specific demographic characteristics, it is considered a targeted offer. If incremental purchase data, from customers within the same demographic profile, is incorporated into the coupon selection process; it provides the opportunity to deliver a personalized offer.

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Topics:  Personalization  /  Big Data  /  Promotional Analysis  /  Whitepaper

Back to School 2015: Don’t Discount Millennial Targeting

Posted by Michael Arsenault on May 5, 2015 3:07:24 PM

While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to school purchases are influenced by their teens. If your back-to-school marketing campaigns are geared more toward the younger members of the household, chances are you’ll get a bigger chunk of their business.

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Topics:  Mobile  /  Trends  /  Personalization  /  Omnichannel  /  Retail  /  Data

Mobile Influencing In-Store Sales for National Retailer

Posted by Rachel Merkin on Apr 23, 2015 11:43:42 AM

We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing in-store sales.

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Topics:  Mobile  /  Trends  /  Omnichannel  /  Retail  /  Data