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RevTrax Blog

Using Behavioral Economics to Identify What Motivates Shopper Behavior
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
July 22, 2017
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017


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The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017
Taking the Mystery Out of Measuring Social Promotion Effectiveness
The Unique Power and Value of Social Promotions Social Promotions have a special ability to drive trial and loyalty far beyond other types of digital coupons – by combining the activation power of a ...
September 13, 2016
How to personalize and target promotions without a CRM program
Introduction Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is ...
August 15, 2016
Aeropostale/Pepperjam Case Study
Industry: Retail Clothing   Summary Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing ...
July 7, 2016
OfferArchitect™: The New Paradigm for Digital Offer Testing
Introduction Building an effective digital offer is no easy task, with many different aspects going into it.  Of course, there is the finance side: figuring out budgets and the best discount for your ...
June 28, 2016
Kimberly-Clark Case Study
Building loyalty and acquiring customers   Summary Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of ...
April 8, 2016
Dannon Case Study
Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign   Summary Dannon sought to re-engage a list of inactive email members from within the Activia email club database. ...
April 8, 2016
Staples Canada Case Study
Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance   Summary In an effort to better understand its online-to-offline marketing efforts, ...
April 8, 2016
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