Maximize Your Promotional Dollars
More than half of all consumer products purchased are bought “on sale”, and while traditional promotions can drive demand, they do so in an inefficient way. Brands are often forced to sacrifice margin in order to drive conversions. Most promotions executed are susceptible to fraud, costing industries trillions of dollars. There is a better way.
RevTrax allows you to easily personalize and connect with individual customers at scale. By combining artificial intelligence, predictive consumer analytics and marketing automation, your entire promotional strategy is optimized, delivering better revenue and margin performance, greater customer engagement, brand loyalty as well as a reduction in promotional fraud.
Optimizing your promotional strategy can increase sales by 3–6% and profits by 5–10% over the promotional period.
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Products
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Universal Mobile
Offer™
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RevTrax
AI
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Predictive
Purchase Data™
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Offer Management Platform
Over 345 Million Optimized Engagements and Counting
Over the past decade, we’ve analyzed how consumers behave to variances in pricing and promotions. With over 1.2 Billion data points, our technology is able to analyze both known and unknown audiences and deploy hyper-personalized offers and promotions with a higher chance of conversion in a privacy by design framework.
We match your promotions to consumers based on predictive analytics, resulting in more conversions, higher margin sales and a reduction in promotional fraud all while delivering the optimal customer experience.
– Win more business at higher margins, increase units moved, boost customer acquisition and more
– Convert known and unknown audiences through behavioral targeting & independent predictive analytics
– Automate the creation, distribution and tracking of consumer discounts, coupons and incentives across omnichannel campaigns
WhiteWave Foods
Brand Partner
Promotions for Product Replenishment
RevTrax partners successfully predict optimal product replenishment windows to increase subsequent purchase rates. CHALLENGE A marketer was faced with a consumer product cycle challenge – as each consumer has a different usage rate, how can you be sure to reach each...
Dynamic Email Promotions at the Moment of Open
RevTrax partners implement dynamic email, creating offers that feature appropriate apparel depending on the weather. CHALLENGE A marketer wanted the ability to create emails with dynamic content, without investing in the time-consuming creation of multiple...
Smarter Sampling for Trial & Loyalty
RevTrax partners track the ROI of sampling events and enable ongoing communications with opt-in consumers. CHALLENGE Sampling events are expensive and time-consuming, and it is difficult to understand the connection between a sampling event and follow-on...