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RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales

Posted by RevTrax on Apr 1, 2016 5:06:00 PM


Summary

RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of interactive polls, quizzes and trivia, digital video, consumer content creation and social sharing in addition to displaying printable coupons for products and acquisition into various client CRM databases.

Challenge

 

  • Drive engagement
  • Product sales
  • Household penetration within the CPG brands

Solution

Using Breaktime Media’s platform which focuses on connecting the brands to the consumer through fun and engaging content, RevTrax delivered print at home digital coupons with unique barcodes to track the complete consumer path-to-purchase. This enabled the CPG brands to discover and measure digital promotion performance data – quantifying digital marketing’s impact on in-store sales.

Insights

RevTrax and Breaktime Media’s partnership was an enormous success. Using RevTrax’s SmartOffers platform along with Breaktime Media’s bite-sized content, enabled the brands to connect to consumers and drive 314,247 new users in their CRM databases. Complementing the increase in CRM database, these clients also saw an 80% drive from millennials, were able to track user engagement, retail conversion, coupon prints and redemptions.




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Topics: Case Study