About the Author
Randy is the leader of the Behavioral Economics practice and the Measurements and Insights team at RevTrax. His innate ability to extract actionable shopper insights from complex data is unparalleled and he is critical in the continuing evolution of RevTrax products and services. Before RevTrax, Randy was a business strategist and corporate development professional in the New Ventures Group at Toys R Us. Randy also held a variety of key positions in the marketing and finance groups including digital marketing, pricing and private brand analytics as well as consumer insights. Randy graduated from Ramapo College with a Bachelor’s degree in Economics, and received his postgraduate certificate for Marketing Management from Harvard University.