Once the basis for science fiction, artificial intelligence is becoming a part of everyday life, advancing more rapidly than experts could have predicted just a few years ago. For example, in 2015, an AI program called AlphaGo beat a professional human player at the game of Go - an ancient and extremely sophisticated game – more complex than Chess, and extremely popular in Asia and among gaming circles. The following year, the same program beat the 18-time world champion in an event heralded as being a decade ahead of its time.
Advances in machine learning and artificial intelligence are revolutionizing all aspects of business and industry. Marketing is one area that where the effects of machine learning and artificial intelligence are beginning to be explored, but most marketers have just grasped the outermost edges of the potential applications of this technology.