Using Behavioral Economics to Identify What Motivates Shopper Behavior

Posted by RevTrax on Jul 22, 2017 10:28:13 AM

Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 

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Topics:  Analytics  /  Big Data  /  Data  /  First-Party Data  /  Behavioral Economics  /  webinar

How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth

Posted by Neil Gandhi on Jul 21, 2017 11:34:01 AM

Uncover Truer Insights with Behavioral Economics & Silent Observation

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Topics:  Big Data  /  CPG Industry  /  Promotional Analysis  /  Business Intelligence  /  Data  /  Whitepaper  /  Retail Industry  /  Online-to-Offline  /  First-Party Data  /  Behavioral Economics  /  A/B Testing