A Lesson From Noosa

Posted by RevTrax on May 15, 2017 9:29:03 AM

Noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, Noosa looked for additional opportunities to grow their consumer base. Luckily, they’d previously built a following of devoted yoghurt lovers. Could they leverage their current fans to gain incremental awareness and trial of their product? What would a campaign like that look like?

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Topics: CPG Industry, Pomotional Analysis, Business Intelligence, CPG, Data, Case Study

Aeropostale/Pepperjam Case Study

Posted by RevTrax on Jul 7, 2016 5:50:13 PM

Industry: Retail Clothing

 

Summary

Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing relationship with the Pepperjam Network, the leading affiliate network. Together with RevTrax, the market leader in distributing innovative digital O2O incentives, Aeropostale embarked upon a program to capture missed revenue opportunities by applying the same ecommerce Affiliate/Retailer model to online-to-offline transactions.

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Topics: Retail, Pomotional Analysis, Business Intelligence, Data, Case Study