Mobile Consumer Behavior Differs by Marketing Channel

Posted by Stephanie Martone on Feb 12, 2014 12:43:08 PM

In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly invested in mobile, we wanted to take a look at how mobile promotional engagement differs among digital marketing channels for our retail and consumer packaged goods clients

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Topics:  Mobile  /  Trends  /  Retail  /  CPG

Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List

Posted by Jonathan Treiber on Feb 7, 2014 6:10:51 AM

There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.

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Topics:  Mobile  /  Trends  /  Retail  /  CPG