The Omnichannel Dilemma

Posted by Stephanie Martone on Apr 4, 2014 2:28:33 PM

Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel Imperative” event here in New York City lead by Forrester Analyst, Peter Sheldon. Sheldon’s research focused on identifying the causes and solutions for the widening gap between consumer expectations and retail capabilities.

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Topics:  Trends  /  Retail  /  CPG  /  Data

Measuring Social Influence Beyond Clicks and Comments

Posted by Stephanie Martone on Mar 24, 2014 2:44:46 PM

Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers who embody your brand and actively spread your brand’s news and message. They are also key drivers in amplifying your digital marketing campaigns through their social networks.

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Topics:  Trends  /  Retail  /  Social  /  CPG

Mobile Consumer Behavior Differs by Marketing Channel

Posted by Stephanie Martone on Feb 12, 2014 12:43:08 PM

In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly invested in mobile, we wanted to take a look at how mobile promotional engagement differs among digital marketing channels for our retail and consumer packaged goods clients

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Topics:  Mobile  /  Trends  /  Retail  /  CPG

Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List

Posted by Jonathan Treiber on Feb 7, 2014 6:10:51 AM

There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.

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Topics:  Mobile  /  Trends  /  Retail  /  CPG