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RevTrax Blog

Quantifying the Value of Paid Search Marketing from Online to Offline
In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search ...
May 28, 2014
Retailers, take note: The mobile coupon is your friend.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile ...
May 13, 2014

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Winning the Back-to-School Retail Battle
Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is ...
May 5, 2014
Big Data, Customer Analytics and Loyalty Programs
“Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy.” [Epsilon, 2014].
April 29, 2014
Four Rules to Creating Real-time Customer Value
If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that ...
April 22, 2014
Getting Smarter Coupon Data with Survey Insights
What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? ...
April 17, 2014
Getting the InsideTrax: What the CEO Learned About Client Data Use
Last week RevTrax invited our key CPG and Retail clients, partners and industry colleagues to participate in a panel discussion to exchange best practices on leveraging customer data analytics and ...
April 11, 2014
The Omnichannel Dilemma
Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel ...
April 4, 2014
Retail Marketing in the 21st Century Requires New ‘Millennial’ Technologies
Retail marketing is perhaps one of the most competitive areas of advertising today. It also happens to be one of the most complex challenges for which retail marketers constantly strive to gain ...
March 18, 2014
The Customer Loyalty Landscape
What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels ...
March 12, 2014
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