Once the basis for science fiction, artificial intelligence is becoming a part of everyday life, advancing more rapidly than experts could have predicted just a few years ago. For example, in 2015, an AI program called AlphaGo beat a professional human player at the game of Go - an ancient and extremely sophisticated game – more complex than Chess, and extremely popular in Asia and among gaming circles. The following year, the same program beat the 18-time world champion in an event heralded as being a decade ahead of its time.
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
Added Security Features Can Help Prevent Misuse of Digital Promotions
Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital coupons in 2015, and that number is expected to increase to 145.3 million by 2021. Coupons represent a fantastic opportunity for brands to attract new customers and engage current customers in new ways.