Four Rules to Creating Real-time Customer Value

Posted by Lindsay Durfee on Apr 22, 2014 12:57:42 PM

If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are a-changin'.” I would argue they’ve already changed, and the change is accelerating.

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Topics: Personalization, Omnichannel, Data, Events

Getting the InsideTrax: What the CEO Learned About Client Data Use

Posted by Jonathan Treiber on Apr 11, 2014 4:34:33 PM

Last week RevTrax invited our key CPG and Retail clients, partners and industry colleagues to participate in a panel discussion to exchange best practices on leveraging customer data analytics and customer intelligence. Our panelists included representatives from Kimberly-Clark Corporation, Pfizer Consumer Healthcare, Bowlmor-AMF and Chobani.

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Topics: Trends, Retail, CPG, Data, Events

Building Customer Loyalty Through Intimacy

Posted by Terri MacKay on Apr 1, 2014 5:00:53 PM

April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the essentials of providing a seamless customer experience while we continue to seek innovative ways to improve on our customer-centric solutions.

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Topics: Loyalty, Retail, Events

Leaving on a Jet Plane (to Schaumburg)

Posted by Lindsay Durfee on Feb 17, 2014 2:53:56 PM

Our team is hitting the road next month. Come meet with us. Have a drink on us. We’ll even be glad to see you take pens, candies and coozies from our booth.

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Topics: Events