While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to school purchases are influenced by their teens. If your back-to-school marketing campaigns are geared more toward the younger members of the household, chances are you’ll get a bigger chunk of their business.
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing in-store sales.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile influence is largely impacting the current consumer path to purchase, however, it is undeniable that most retailers have not been able to effectively integrate this into actionable initiatives.
Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is not necessarily true, at least not just yet.
Retailers are keenly aware of the impending new school year, and are most definitely in the midst of back-to-school promotional planning. The back-to-school shopping season is one of the largest and most important seasons on the retail calendar; second only to Christmas in sales.
As such, we here at RevTrax thought it most pertinent to hold a ‘Back-to-School Webinar’ to present trends and tips on the back-to-school retail season to help amplify your marketing campaigns and best connect with back-to-school shoppers.
A highlight of some of the trends to be discussed are as follows;
- The estimated combined US school and college spending to reach approximately $72.5 billion (NRF, 2013)
Back-to-school behavior trends
- Shoppers begin consuming BTS content as early as June (Outbrain, 2013)
What influences consumers to purchase?
- 83 % of consumers plan to use social media to find out about promotions, up from 70 % last year (Deloitte, 2013).
Don’t leave your back-to-school promotional campaigns up to chance! Register for the Promotional Strategies to Win Shoppers during the Back-to-School Retail Season on Tuesday May 20th to learn how you can ensure your 2014 BTS campaign is a success.
We hope you will join us!
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly invested in mobile, we wanted to take a look at how mobile promotional engagement differs among digital marketing channels for our retail and consumer packaged goods clients
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
Consumer use of multiple personal electronic devices continues to increase, and so does cross-device coupon usage. Consumers research products, shop and purchase all on desktop computers, tablets and phones, so being able to deliver timely offers to consumers on their device of choice can boost reach and revenue for digital marketing campaigns. When RevTrax clients added a mobile flow into an existing printable campaign there was a +37% lift in transactions and a +27% lift in overall campaign revenue. Here are a few tips to make sure your cross-device strategy is successful.
Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with relevant content, customer service is a constantly evolving challenge for brands.