While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to school purchases are influenced by their teens. If your back-to-school marketing campaigns are geared more toward the younger members of the household, chances are you’ll get a bigger chunk of their business.
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing in-store sales.
Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are frequently misused, misinterpreted or misunderstood. For retailers, one of those such words is ‘omnichannel’.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile influence is largely impacting the current consumer path to purchase, however, it is undeniable that most retailers have not been able to effectively integrate this into actionable initiatives.
Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is not necessarily true, at least not just yet.
Retailers are keenly aware of the impending new school year, and are most definitely in the midst of back-to-school promotional planning. The back-to-school shopping season is one of the largest and most important seasons on the retail calendar; second only to Christmas in sales.
As such, we here at RevTrax thought it most pertinent to hold a ‘Back-to-School Webinar’ to present trends and tips on the back-to-school retail season to help amplify your marketing campaigns and best connect with back-to-school shoppers.
A highlight of some of the trends to be discussed are as follows;
- The estimated combined US school and college spending to reach approximately $72.5 billion (NRF, 2013)
Back-to-school behavior trends
- Shoppers begin consuming BTS content as early as June (Outbrain, 2013)
What influences consumers to purchase?
- 83 % of consumers plan to use social media to find out about promotions, up from 70 % last year (Deloitte, 2013).
Don’t leave your back-to-school promotional campaigns up to chance! Register for the Promotional Strategies to Win Shoppers during the Back-to-School Retail Season on Tuesday May 20th to learn how you can ensure your 2014 BTS campaign is a success.
We hope you will join us!
If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are a-changin'.” I would argue they’ve already changed, and the change is accelerating.
Andy Murray, SVP/Creative at Wal-Mart and P2PI Hall of Fame honoree, said it best in his opening address, “If you don’t like change, you are going to like irrelevance even less.”