How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty

Posted by Jonathan Treiber on Feb 1, 2018 3:45:54 PM

Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, customer experience (CX) will be the primary competitive differentiator between brands.

This prediction is complicated.  How can a firm create an experience that will appeal to a diverse, well-informed customer base, when consumers are always connected, and able to do comparative research on similar products with a simple web search?

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Topics:  Analytics  /  Shopper Marketing  /  Loyalty  /  Personalization  /  Business Intelligence  /  Online-to-Offline  /  Path-to-purchase

Are Your Targeted Promotions Personalized? They Should Be.

Posted by Michaela Manning on Jan 26, 2018 2:49:34 PM

Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim marketing efforts at that group.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  Retail  /  CPG Industry  /  Business Intelligence  /  CPG  /  Retail Industry  /  Online-to-Offline  /  Path-to-purchase

5 Social Media Sharing Strategies for your Brand Marketing Campaign

Posted by Michaela Manning on Jan 4, 2018 3:59:00 PM

In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing strategies. A recent study shows that 76% of all shopping trips begin online with many consumers comparing prices and researching products on smartphones while in the aisles. Consumers use social media to find out about products and services, receive exclusive offers, promotions or discounts, and rate or review products and services.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  CPG Industry  /  Business Intelligence  /  CPG  /  Path-to-purchase  /  Consumer

Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase

Posted by Michaela Manning on Dec 5, 2017 5:34:31 PM

Learning More From Your Consumer’s Path to Purchase

The consumer Path-to-Purchase has evolved considerably over the past decade. The growing use of e-commerce, digital innovation, and mobile devices has changed how people shop, and how marketers connect with customers.

Mobile and digital interactions leave a data footprint of your customer’s shopping experience, which smart marketers are leveraging as a competitive advantage over their rival brands.

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Topics:  Analytics  /  Shopper Marketing  /  Personalization  /  Business Intelligence  /  Path-to-purchase  /  Consumer