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The Future of Digital Promotion Intelligence

Posted by Randy Malluk on Mar 31, 2016 3:30:54 PM

Performance Assessment

Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the basic reporting or accounting components required to measure ‘bottom line’ success. Unfortunately, the overwhelming majority of organizations employ only ‘Descriptive Analytics’ - the organized reporting of past events - to inform future decision-making, an analytics methodology ill-suited to support the increasing demands of digital customer engagement.

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Topics: Analytics, Personalization, Big Data, Data, Whitepaper

The Art & Science of Personalized Offers

Posted by Greg Hansen on Mar 31, 2016 3:21:27 PM

Offer Types

Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not necessarily the same. If a digital promotion targets consumers only with specific demographic characteristics, it is considered a targeted offer. If incremental purchase data, from customers within the same demographic profile, is incorporated into the coupon selection process; it provides the opportunity to deliver a personalized offer.

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Topics: Personalization, Big Data, Promotional Analysis, Whitepaper

Back to School 2015: Don’t Discount Millennial Targeting

Posted by Michael Arsenault on May 5, 2015 3:07:24 PM

4.27.15aWhile traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to school purchases are influenced by their teens. If your back-to-school marketing campaigns are geared more toward the younger members of the household, chances are you’ll get a bigger chunk of their business.

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Topics: Mobile, Trends, Personalization, Omnichannel, Retail, Data

Four Rules to Creating Real-time Customer Value

Posted by Lindsay Durfee on Apr 22, 2014 12:57:42 PM

If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are a-changin'.” I would argue they’ve already changed, and the change is accelerating.

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Topics: Personalization, Omnichannel, Data, Events

Getting Smarter Coupon Data with Survey Insights

Posted by Anup Bhujle on Apr 17, 2014 2:16:43 PM

What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? These are some examples of the valuable coupon data CPGs and retailers can collect through RevTrax’s latest product, Survey Insights.

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Topics: Trends, Products, Personalization, Retail, CPG, Data

The Customer Loyalty Landscape

Posted by Terri MacKay on Mar 12, 2014 10:02:22 AM

RevTrax Loyalty DogWhat really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels and points of sale? Or could it simply be the delivery of quality service?

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Topics: Loyalty, Trends, Personalization, Data

Improve Customer Experience [Infographic]

Posted by Jonathan Treiber on Nov 26, 2013 3:00:48 AM

Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with relevant content, customer service is a constantly evolving challenge for brands.

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Topics: Mobile, Trends, Personalization