Four Rules to Creating Real-time Customer Value

Posted by Lindsay Durfee on Apr 22, 2014 12:57:42 PM

If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that captured the sentiment of the event. “The times … they are a-changin'.” I would argue they’ve already changed, and the change is accelerating.

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Topics:  Personalization  /  Omnichannel  /  Data  /  Events

Getting Smarter Coupon Data with Survey Insights

Posted by Anup Bhujle on Apr 17, 2014 2:16:43 PM

What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? These are some examples of the valuable coupon data CPGs and retailers can collect through RevTrax’s latest product, Survey Insights.

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Topics:  Trends  /  Products  /  Personalization  /  Retail  /  CPG  /  Data

The Customer Loyalty Landscape

Posted by Terri MacKay on Mar 12, 2014 10:02:22 AM

What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels and points of sale? Or could it simply be the delivery of quality service?

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Topics:  Loyalty  /  Trends  /  Personalization  /  Data

Improve Customer Experience [Infographic]

Posted by Jonathan Treiber on Nov 26, 2013 3:00:48 AM

Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with relevant content, customer service is a constantly evolving challenge for brands.

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Topics:  Mobile  /  Trends  /  Personalization