What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? These are some examples of the valuable coupon data CPGs and retailers can collect through RevTrax’s latest product, Survey Insights.
Digital coupons represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now necessary to measure the real effectiveness of digital coupons. Tracking, measuring, and optimizing digital offers, especially when driving digital engagement in store, requires technology that provides intelligence to gain visibility into your consumer’s path to purchase.
The RevTrax product team is working on a bunch of products that are going to further innovate the RevTrax platform and solve a wider range of our clients’ challenges. Here’s a look at what’s on tap for the first half of 2014.