Getting Smarter Coupon Data with Survey Insights

Posted by Anup Bhujle on Apr 17, 2014 2:16:43 PM

What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? These are some examples of the valuable coupon data CPGs and retailers can collect through RevTrax’s latest product, Survey Insights.

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Topics:  Trends  /  Products  /  Personalization  /  Retail  /  CPG  /  Data

Coupon Intelligence: What You're Missing.

Posted by Randy Malluk on Feb 26, 2014 2:48:48 PM

Digital coupons represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now necessary to measure the real effectiveness of digital coupons. Tracking, measuring, and optimizing digital offers, especially when driving digital engagement in store, requires technology that provides intelligence to gain visibility into your consumer’s path to purchase.

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Topics:  Trends  /  Products  /  Data

What is RevTrax up to? A look onto our product roadmap

Posted by gpeng@revtrax.com on Feb 21, 2014 1:44:32 PM

The RevTrax product team is working on a bunch of products that are going to further innovate the RevTrax platform and solve a wider range of our clients’ challenges. Here’s a look at what’s on tap for the first half of 2014.

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Topics:  Products