The Art & Science of Personalized Offers

Posted by Greg Hansen on Mar 31, 2016 3:21:27 PM

Offer Types

Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not necessarily the same. If a digital promotion targets consumers only with specific demographic characteristics, it is considered a targeted offer. If incremental purchase data, from customers within the same demographic profile, is incorporated into the coupon selection process; it provides the opportunity to deliver a personalized offer.

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Topics:  Personalization  /  Big Data  /  Promotional Analysis  /  Whitepaper