Andy Murray, SVP/Creative at Wal-Mart and P2PI Hall of Fame honoree, said it best in his opening address, “If you don’t like change, you are going to like irrelevance even less.”
Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel Imperative” event here in New York City lead by Forrester Analyst, Peter Sheldon. Sheldon’s research focused on identifying the causes and solutions for the widening gap between consumer expectations and retail capabilities.
April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the essentials of providing a seamless customer experience while we continue to seek innovative ways to improve on our customer-centric solutions.
Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers who embody your brand and actively spread your brand’s news and message. They are also key drivers in amplifying your digital marketing campaigns through their social networks.
Retail marketing is perhaps one of the most competitive areas of advertising today. It also happens to be one of the most complex challenges for which retail marketers constantly strive to gain actionable insights, control, and consistent year-over-year improvement.
Millennials, an estimated 86 million within the US today, represent the country’s largest demographic, and account for approximately $600 billion in annual spending. Born between the early 1980s and early 2000s, they’re often characterized as narcissistic, lazy, and the ‘me’ generation, but they are also regarded as one of the most charitable, optimistic, and may be the foremost spendthrift generation.
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly invested in mobile, we wanted to take a look at how mobile promotional engagement differs among digital marketing channels for our retail and consumer packaged goods clients
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
According to new research out from customer experience management firm SDL, there is a 55/45 percent split between consumers that prefer to shop in-store and those that prefer to shop online. Consumer preference was based on the experience in-store, and the exclusive discounts. Taking advantage of door-busters, one-day deals and in-store exclusive offers gives consumers a positive experience. These in-store discounts, sales and coupons make consumers feel as though they are getting a a better price and saving money simply by shopping in-store rather than online.
In-store discounts will be a centerpiece of any holiday promotion strategy this year, given that consumers are on tight budgets and it's a short shopping season. We know discounts can drive revenue and help retailers increase basket size, but new research goes a step further, suggesting that discounts can actually drive consumers back to a brick and mortar store where they have already made a recent purchase. Research from Synqera indicated nearly 85% of respondents would return to a brick and mortar store when alerted to upcoming sales of recently purchased items.