Consumers Willing to Share Data for Discounts

Posted by Randy Malluk on Dec 9, 2013 3:00:46 AM

In today's omnichannel shopping environment, consumers are focused on keeping personal and payment data secure. In a 2013 Harris Interactive poll, 35% of American Internet users indicated they had stopped doing business with a company due to digital data privacy concerns. These concerns can be a disruptive factor in a consumer's path to purchase, which poses a challenge for marketers.

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Topics:  Security  /  Data