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Measuring Social Influence Beyond Clicks and Comments

Posted by Stephanie Martone on Mar 24, 2014 2:44:46 PM

Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers who embody your brand and actively spread your brand’s news and message. They are also key drivers in amplifying your digital marketing campaigns through their social networks.

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Topics: Trends, Retail, Social, CPG

How Social Media Impacts Holiday Shopping

Posted by Randy Malluk on Nov 20, 2013 4:55:28 AM

socialDid you know that 55% of Twitter users will use the social media platform to discuss gift ideas this holiday shopping season? Social media has become a place where consumers interact with their brands online. Whether to air grievances, discuss products with other consumers, or stay up to date on the latest deals Social Media has been an ever-evolving platform, and this year it seems that social media will begin to have a truly significant influence on where consumers shop.

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Topics: Social