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Back to School 2015: Don’t Discount Millennial Targeting

Posted by Michael Arsenault on May 5, 2015 3:07:24 PM

4.27.15aWhile traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their own money on back-to-school items, and 1 in 10 parents say back to school purchases are influenced by their teens. If your back-to-school marketing campaigns are geared more toward the younger members of the household, chances are you’ll get a bigger chunk of their business.

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Topics: Mobile, Trends, Personalization, Omnichannel, Retail, Data

Mobile Influencing In-Store Sales for National Retailer

Posted by Rachel Merkin on Apr 23, 2015 11:43:42 AM

We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing in-store sales.

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Topics: Mobile, Trends, Omnichannel, Retail, Data

Starting Small with Big Data

Posted by Stephanie Martone on Jun 11, 2014 2:09:47 PM

If you’re like me, you are probably sick of hearing and reading about ‘Big Data’. Everywhere we turn, we see big data as a topic of discussion, debate, and concern. Yet, it was interesting to learn recently that the BI and Analytics software market in the US only grew about 8 percent in 2013 to $14.4 billion according to Gartner. With all of the hype around big data, why isn’t the market for analytics tools growing faster?

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Topics: Trends, Data

Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships

Posted by Terri MacKay on Jun 5, 2014 2:04:41 PM

Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are frequently misused, misinterpreted or misunderstood. For retailers, one of those such words is ‘omnichannel’.

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Topics: Trends, Omnichannel, Retail, CPG, Data

Quantifying the Value of Paid Search Marketing from Online to Offline

Posted by Stephanie Martone on May 28, 2014 2:54:18 PM

In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search market, accounting for 84% of the world’s paid search market share, understanding the best search marketing strategies to apply is imperative to a successful paid search campaign within the current digital landscape.

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Topics: Trends, Retail, CPG, Data

Retailers, take note: The mobile coupon is your friend.

Posted by Chris Morse on May 13, 2014 11:51:10 AM

A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile influence is largely impacting the current consumer path to purchase, however, it is undeniable that most retailers have not been able to effectively integrate this into actionable initiatives.

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Topics: Mobile, Trends, Omnichannel, Retail, CPG, Data

Winning the Back-to-School Retail Battle

Posted by Stephanie Martone on May 5, 2014 2:03:25 PM

BTS Image

Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is not necessarily true, at least not just yet.

Retailers are keenly aware of the impending new school year, and are most definitely in the midst of back-to-school promotional planning. The back-to-school shopping season is one of the largest and most important seasons on the retail calendar; second only to Christmas in sales.

As such, we here at RevTrax thought it most pertinent to hold a ‘Back-to-School Webinar’ to present trends and tips on the back-to-school retail season to help amplify your marketing campaigns and best connect with back-to-school shoppers.

A highlight of some of the trends to be discussed are as follows;

The back-to-school retail landscape

  • The estimated combined US school and college spending to reach approximately $72.5 billion (NRF, 2013)

Back-to-school behavior trends

What influences consumers to purchase?

Don’t leave your back-to-school promotional campaigns up to chance! Register for the Promotional Strategies to Win Shoppers during the Back-to-School Retail Season on Tuesday May 20th to learn how you can ensure your 2014 BTS campaign is a success.

We hope you will join us!

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Topics: Mobile, Trends, Omnichannel, Retail, Data

Big Data, Customer Analytics and Loyalty Programs

Posted by Terri MacKay on Apr 29, 2014 12:11:43 PM

“Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy.” [Epsilon, 2014].

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Topics: Loyalty, Trends, Retail, CPG, Data

Getting Smarter Coupon Data with Survey Insights

Posted by Anup Bhujle on Apr 17, 2014 2:16:43 PM

What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? These are some examples of the valuable coupon data CPGs and retailers can collect through RevTrax’s latest product, Survey Insights.

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Topics: Trends, Products, Personalization, Retail, CPG, Data

Getting the InsideTrax: What the CEO Learned About Client Data Use

Posted by Jonathan Treiber on Apr 11, 2014 4:34:33 PM

Last week RevTrax invited our key CPG and Retail clients, partners and industry colleagues to participate in a panel discussion to exchange best practices on leveraging customer data analytics and customer intelligence. Our panelists included representatives from Kimberly-Clark Corporation, Pfizer Consumer Healthcare, Bowlmor-AMF and Chobani.

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Topics: Trends, Retail, CPG, Data, Events