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RevTrax Blog

Making Change: Embrace the Digital Shopper Marketing Path
Andy Murray, SVP/Creative at Wal-Mart and P2PI Hall of Fame honoree, said it best in his opening address, “If you don’t like change, you are going to like irrelevance even less.”
April 9, 2014
The Omnichannel Dilemma
Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel ...
April 4, 2014

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Measuring Social Influence Beyond Clicks and Comments
Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers ...
March 24, 2014
Retail Marketing in the 21st Century Requires New ‘Millennial’ Technologies
Retail marketing is perhaps one of the most competitive areas of advertising today. It also happens to be one of the most complex challenges for which retail marketers constantly strive to gain ...
March 18, 2014
The Customer Loyalty Landscape
What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels ...
March 12, 2014
Millennials spend big on Mothers (Day)
Millennials, an estimated 86 million within the US today, represent the country’s largest demographic, and account for approximately $600 billion in annual spending. Born between the early 1980s and ...
March 4, 2014
Coupon Intelligence: What You're Missing.
Digital coupons represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now ...
February 26, 2014
Mobile Consumer Behavior Differs by Marketing Channel
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly ...
February 12, 2014
Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
February 7, 2014
Improve Customer Experience [Infographic]
Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with ...
November 26, 2013
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