Making Change: Embrace the Digital Shopper Marketing Path

Posted by Mel Liebergall on Apr 9, 2014 1:36:33 PM

Andy Murray, SVP/Creative at Wal-Mart and P2PI Hall of Fame honoree, said it best in his opening address, “If you don’t like change, you are going to like irrelevance even less.”

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Topics:  Shopper Marketing  /  Trends  /  Omnichannel  /  Retail  /  CPG

The Omnichannel Dilemma

Posted by Stephanie Martone on Apr 4, 2014 2:28:33 PM

Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel Imperative” event here in New York City lead by Forrester Analyst, Peter Sheldon. Sheldon’s research focused on identifying the causes and solutions for the widening gap between consumer expectations and retail capabilities.

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Topics:  Trends  /  Retail  /  CPG  /  Data

Measuring Social Influence Beyond Clicks and Comments

Posted by Stephanie Martone on Mar 24, 2014 2:44:46 PM

Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers who embody your brand and actively spread your brand’s news and message. They are also key drivers in amplifying your digital marketing campaigns through their social networks.

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Topics:  Trends  /  Retail  /  Social  /  CPG

Retail Marketing in the 21st Century Requires New ‘Millennial’ Technologies

Posted by Randy Malluk on Mar 18, 2014 3:13:11 PM

Retail marketing is perhaps one of the most competitive areas of advertising today. It also happens to be one of the most complex challenges for which retail marketers constantly strive to gain actionable insights, control, and consistent year-over-year improvement.

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Topics:  Trends  /  Retail  /  Data

The Customer Loyalty Landscape

Posted by Terri MacKay on Mar 12, 2014 10:02:22 AM

What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels and points of sale? Or could it simply be the delivery of quality service?

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Topics:  Loyalty  /  Trends  /  Personalization  /  Data

Millennials spend big on Mothers (Day)

Posted by Chris Morse on Mar 4, 2014 3:12:53 PM

Millennials, an estimated 86 million within the US today, represent the country’s largest demographic, and account for approximately $600 billion in annual spending. Born between the early 1980s and early 2000s, they’re often characterized as narcissistic, lazy, and the ‘me’ generation, but they are also regarded as one of the most charitable, optimistic, and may be the foremost spendthrift generation.

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Topics:  Trends  /  Retail

Coupon Intelligence: What You're Missing.

Posted by Randy Malluk on Feb 26, 2014 2:48:48 PM

Digital coupons represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now necessary to measure the real effectiveness of digital coupons. Tracking, measuring, and optimizing digital offers, especially when driving digital engagement in store, requires technology that provides intelligence to gain visibility into your consumer’s path to purchase.

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Topics:  Trends  /  Products  /  Data

Mobile Consumer Behavior Differs by Marketing Channel

Posted by Stephanie Martone on Feb 12, 2014 12:43:08 PM

In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly invested in mobile, we wanted to take a look at how mobile promotional engagement differs among digital marketing channels for our retail and consumer packaged goods clients

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Topics:  Mobile  /  Trends  /  Retail  /  CPG

Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List

Posted by Jonathan Treiber on Feb 7, 2014 6:10:51 AM

There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.

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Topics:  Mobile  /  Trends  /  Retail  /  CPG

Improve Customer Experience [Infographic]

Posted by Jonathan Treiber on Nov 26, 2013 3:00:48 AM

Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with relevant content, customer service is a constantly evolving challenge for brands.

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Topics:  Mobile  /  Trends  /  Personalization