Using Behavioral Economics to Identify What Motivates Shopper Behavior

Posted by RevTrax on Jul 22, 2017 10:28:13 AM

Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 

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Topics:  Analytics  /  Big Data  /  Data  /  First-Party Data  /  Behavioral Economics  /  webinar