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RevTrax Blog

3 Holiday Marketing Tips to Increase Your In-store Sales
According to a National Retail Federation study,¹ United States holiday retail sales eclipsed $680 billion in 2017. As consumers abandon traditional in-store purchases in favor of other channels to ...
October 16, 2018
New MarTech Series Guest Publication: Social is the Unexplored Frontier of Digital Promotions, According to RevTrax's CEO
Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017. Almost 60% of US internet users redeemed a digital offer or code at least once in ...
October 4, 2018

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Search and Social Get the Best Results for Holiday Promotions, According to a Study from RevTrax
RevTrax has introduced its Holiday Promotions Benchmarking Report today in a new press release. The report includes anonymized data from 2,288 promotional campaigns from 180 brands that were ...
September 26, 2018
Kickstart Incremental In-Store Holiday Sales in Two Weeks:  No Barcodes Necessary
According to eMarketer, retail “foot traffic continues to slump. One study found foot traffic in US retail stores fell 7.5% in November and December 2017, continuing the longer-term trend toward ...
September 21, 2018
Why Your New Years Marketing Campaigns Need Offline Retargeting
In the autumn, shoppers begin to consider holiday plans, with 21% of shoppers starting their holiday shopping in October, and 40% in November.¹ While overshadowed by the Christmas retail frenzy, New ...
September 17, 2018
Boost Your Holiday Promotions Using Offline Retargeting
With sales totals expected to top $1 trillion in 2018, comprising 25% of average total revenue¹, holiday shopping is critical to retail success - and it is starting earlier than ever. Peak shopping ...
September 10, 2018
PromoTech Security Gets a Boost with New RevTrax Patent
RevTrax has announced today in a new press release that they have received a new patent boosting their technology’s ability to secure offers of all kinds. The patent specifically enables RevTrax to ...
August 23, 2018
Marketing Trends 2018: Introducing the RevTrax Promotions Benchmarking Report
At RevTrax, the PromoTech platform has been used by brands across many industries to serve almost a billion offers over the last decade. The data gathered from these promotions has provided a wealth ...
August 21, 2018
O2O Definition - What is Online-to-Offline Marketing?
Online-to-offline (O2O) marketing is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. Retailers interested in adding O2O ...
August 13, 2018
Win Black Friday and the Holidays with RevTrax PromoTech
When it comes to preparing for Black Friday and the Holidays, it takes more than just standard marketing. Brands need to be just as savvy with their promotional planning as they are with their ...
August 1, 2018
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