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RevTrax Blog

6 Examples of Behavioral Marketing and Targeting Models
PPD insights will have a lasting impact on determining ideal promotion strategies for brands. We’ve mentioned over the past six months or so, and it’s not an overstatement to say, that COVID has ...
October 6, 2020
How Well Do You Know Your Customer? — The Future of Marketing
Get to know motivation-based personalization and behavioral targeting. For the most part, marketing to consumers has worked in broad strokes in the past. Rudimentary results like how many pages a ...
September 29, 2020

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How Previous Customer Behavior is the Key to Future Purchases
Eliminating wasted costs and driving ROI. In the past six months, promotional marketers have faced pressure like never before to improve profitability. The economic strains brought on by the COVID-19 ...
September 22, 2020
Why Motivation-Based Personalization Matters During COVID-19
Brands need more sophisticated ways to market, target and engage consumers. COVID has created such an economic upheaval, crashing through countless industries and sectors, that the continued ...
September 15, 2020
Predictive Purchase Data: Leverage over a decade of consumer behavioral insights to deliver better performing offers and incentives
Brands that offer motivation-based personalization can increase their profits by up to 15% The disruption caused by COVID-19 has impacted consumers in a myriad of ways forcing brands to adapt on the ...
September 9, 2020
Uncovering Promo Fraud: A Marketer’s Worst and Most Unknown Problem
Ensuring ROI and long-term safety.
September 2, 2020
How to Weed out Deal-Seekers vs Dedicated Fraudsters
Solving a superficially simple, but complex and costly problem.
August 19, 2020
How Geo-Targeting Hyper-Regional Campaigns Will Empower Marketers Now More Than Ever
Take the reins against regional restrictions and lockdowns during COVID-19.
August 10, 2020
How AI Provides Marketers with Clarity Amid Uncertainty
Exponentially enhance your data-driven marketing efforts.
August 6, 2020
Infographic: The Pandemic's Impact on Consumer Behavior
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic ...
August 4, 2020
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