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RevTrax Blog

RevTrax CTO Discusses AI Implementation
AI & Machine Learning for Coupons Our CTO Greg Hansen was featured in TechTarget discussing the ins and outs of Machine Learning implementation. Author Maria Korolov highlights the barriers to entry ...
July 26, 2019
Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It
Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – ...
July 1, 2019

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How Are RevTrax A.I. Offers Unique?
Artificial Intelligence and Machine Learning have been popular buzzwords for quite some time now.  At RevTrax, it’s much more than a buzzword.  We’re applying differentiated A.I. and Machine Learning ...
May 29, 2019
Using Artificial Intelligence to Deliver the Right Offers
Offers and promotions are everywhere but how do brands know what the right offer is?  Is there actually a right offer or are there multiple “right” offers?  The answers to these questions factor ...
April 24, 2019
O2O Marketing Definition: What is Online-to-Offline Marketing?
O2O marketing (online-to-offline marketing) is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. An example of O2O ...
April 23, 2019
How Our Offer Management Platform Works with Every Email Service Provider
According to Adobe’s annual consumer email survey, email is the preferred vehicle of contact by brands, topping the list for 50% of respondents, nearly 30 points above the second place vehicle – ...
March 26, 2019
ShopTalk 2019: Takeaways For Retailers From Las Vegas
ShopTalk is a retail event unlike any other. It’s what NRF and Shop.org should have been, combined. After three days at the event, it struck me as a holistic reflection of what retail is in 2019 and ...
March 14, 2019
[PODCAST] The Retail Doctor and RevTrax CEO discuss getting customers into stores.
Getting customers into their brick-and-mortar stores is obviously one of the most important goals for retailers today. It's one of the main things the RevTrax Offer Management Platform helps our ...
March 11, 2019
MarketWatch Discusses Old Navy & Gap Split With RevTrax CEO
Gap Inc. recently decided to split Old Navy into it's own company. The news prompted a flurry of reactions within the retail industry. MarketWatch discussed the decision with RevTrax CEO Jonathan ...
March 1, 2019
MediaPost highlights Email Promotions Benchmarking Figures From RevTrax
An article recently published in MediaPost leverages the RevTrax Promotions Benchmarking Report to shed some light on email as an important marketing channel, especially when it comes to offer ...
February 28, 2019
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