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RevTrax Blog

How to Create an Online Coupon Strategy
Coupons in the Digital Age Like many physical things, coupons are now digitized and completely ubiquitous on the internet. This is great for consumers, who appreciate being able to easily search for ...
December 5, 2019
How to Pick a Coupon Management System for Your Business
Coupon use today is ubiquitous. According to one study, 93% of Americans shop with coupons.
October 16, 2019

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Food & Beverage Industry Discount Trends
How are Food & Beverage Brands Discounting? Through our ideal discount benchmarking analysis - we have found that Food & Beverage brands are over-discounting by ~15% percentage points. We are finding ...
October 16, 2019
Baby & Kid Industry Discount Benchmarks
Everything you need to know about Baby & Kid brands and their discounting habits.
October 16, 2019
How to Succeed With Omnichannel Marketing
Everything you need to know about Omnichannel Marketing, from best practices to common challenges that businesses face.
September 6, 2019
A Buyer's Checklist for investing in Offer-Optimization
We know how tough the Offer-Optimization category can be to navigate for brands trying to find the right vendor. For this reason, we've constructed a buyer's checklist that will outline exactly what ...
August 21, 2019
RevTrax CTO Discusses AI Implementation
AI & Machine Learning for Coupons Our CTO Greg Hansen was featured in TechTarget discussing the ins and outs of Machine Learning implementation. Author Maria Korolov highlights the barriers to entry ...
July 26, 2019
Buyer Loyalty: How to Build It, How to Keep It, and How to Destroy It
Buyer Loyalty Buyer loyalty starts with initiating a customer and involves understanding who your customers are and what they want and need. Buyer loyalty can be described as a binary concept – ...
July 1, 2019
How Are RevTrax A.I. Offers Unique?
Artificial Intelligence and Machine Learning have been popular buzzwords for quite some time now.  At RevTrax, it’s much more than a buzzword.  We’re applying differentiated A.I. and Machine Learning ...
May 29, 2019
Using Artificial Intelligence to Deliver the Right Offers
Offers and promotions are everywhere but how do brands know what the right offer is?  Is there actually a right offer or are there multiple “right” offers?  The answers to these questions factor ...
April 24, 2019
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