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RevTrax Blog

Maximizing Margins This Allergy Season is Nothing to Sneeze At
Oftentimes when we’re discussing sales and promotions strategies, we’re grounding our analysis in retail holidays. It’s a no-brainer to plan promotions surrounding events like Christmas, where we ...
February 22, 2021
How Brands Can Still Be Personal When Customers Demand Privacy
Customer privacy has been a major concern, particularly over the last five years. Increasingly, consumers are realizing that part of the cost of doing business in an online economy means sacrificing ...
February 16, 2021


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Top 5 Immediate Gamechangers of the Universal Mobile Coupon™
The idea for couponing is about as old as retail itself. Unfortunately, offering discounts to customers when they present some type of paper proof hasn’t evolved as the retail landscape has. This ...
February 10, 2021
Why Brands Shouldn’t Overlook Presidents’ Day in 2021
Looking at the calendar, it can be easy to lose Presidents’ Day in the mix of post-holidays retail opportunities. But it’s important to think of it as sort of a yin to Valentine’s Day’s yang. Where ...
January 27, 2021
Deliver a Fully Digital Coupon Experience with Universal Mobile Coupons
For years, paper-based manufacturer’s coupons have been the standard way to distribute offers. However, paper-based coupons present their own challenges. They are inefficient and redemptions can take ...
January 26, 2021
Valentine’s Day Represents a Retail and CPG Opportunity in 2021
If holiday shopping trends taught us anything in 2020, it was to expect the unexpected. Approximately one year ago, the U.S. began instituting COVID-19 lockdown orders, which drastically altered ...
January 20, 2021
How Brands Can Maximize Margins on Promotions Ahead of the Super Bowl
After a 2020 holiday shopping season marred by the uncertainty wrought by the COVID-19 pandemic, companies across the U.S. will be circling February 7th on their calendars. The Super Bowl, one of the ...
January 11, 2021
How Brands Can Eliminate Overstock and Still Drive Sales
Going beyond just holding massive sales at deep discounts.
December 28, 2020
New Year, New Tools
Thinking differently and acting differently as a data-driven organization.
December 22, 2020
Infographic: The Pandemic's Impact on Consumer Device Usage
The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. Consumer priorities and purchase habits have shifted due to both the economic ...
December 14, 2020
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