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RevTrax Blog

In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018
RevTrax Named as a Brilliant Way to Boost Marketing Performance, Conversion Rates
A new Forbes.com article published today titled, "The Brilliant Ways Kimberly-Clark Uses Big Data, IoT & Artificial Intelligence To Boost Performance," mentions RevTrax Smart Offers as a way that ...
July 13, 2018

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Leveraging Targeted Offers for Back-To-School Promotions
Smart marketers know that back-to-school (BTS) is the longest shopping event of the year. With the 4th of July now in the rear-view mirror, BTS shoppers have their eye on the horizon and retail ...
July 9, 2018
Car Dealerships Need Offline Retargeting to Improve ROI, Increase Sales
Many car dealership marketers today allocate large portions of their budget toward mass media in order to get potential customers in the door to test drive and buy. For instance, General Motors Co. ...
June 27, 2018
Offline Retargeting: How Financial Services Can Enhance Direct Mail Marketing
Marketers in the financial services industry are no strangers to using direct mail. In fact, one study¹ states that financial services are the heaviest users of direct mail, followed closely by ...
June 21, 2018
How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer ...
June 18, 2018
How Offline Retargeting Helps Travel Marketers Go Beyond Search PPC
Travel marketers have a tremendous opportunity to capitalize on customer planning and consideration cycles. For cruise lines, resorts, and destination marketing organizations (DMOs), the key is ...
June 12, 2018
How Retailers Can Drive 100% More Revenue from Affiliate Marketing Programs
Affiliate marketing, in which a business pays a commission referring websites that promote its products, provides retailers with a way to expand their reach using new avenues to interact with ...
June 11, 2018
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...
May 17, 2018
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