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RevTrax Blog

O2O Definition - What is Online-to-Offline Marketing?
Online-to-offline (O2O) marketing is the practice of using specialized techniques to entice customers in the online environment to make physical in-store purchases. Retailers interested in adding O2O ...
August 13, 2018
Win Black Friday and the Holidays with RevTrax PromoTech
When it comes to preparing for Black Friday and the Holidays, it takes more than just standard marketing. Brands need to be just as savvy with their promotional planning as they are with their ...
August 1, 2018

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Online-to-Offline Marketing Strategies: How O2O Drives Business Growth
Omnichannel marketing is a new way to look at retailing, focusing on the customer experience rather than the product or the channel. Today’s customers expect a single, cohesive brand experience ...
July 27, 2018
Automotive Marketing Retargeting Strategies That Work
The automotive industry continues to grow, with global sales reaching 78.6 million in 2017, projected to reach 81.5 million units in 2018¹. However, even in a healthy market, a company needs to ...
July 24, 2018
In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018
RevTrax Named as a Brilliant Way to Boost Marketing Performance, Conversion Rates
A new Forbes.com article published today titled, "The Brilliant Ways Kimberly-Clark Uses Big Data, IoT & Artificial Intelligence To Boost Performance," mentions RevTrax Smart Offers as a way that ...
July 13, 2018
Leveraging Targeted Offers for Back-To-School Promotions
Smart marketers know that back-to-school (BTS) is the longest shopping event of the year. With the 4th of July now in the rear-view mirror, BTS shoppers have their eye on the horizon and retail ...
July 9, 2018
Car Dealerships Need Offline Retargeting to Improve ROI, Increase Sales
Many car dealership marketers today allocate large portions of their budget toward mass media in order to get potential customers in the door to test drive and buy. For instance, General Motors Co. ...
June 27, 2018
Offline Retargeting: How Financial Services Can Enhance Direct Mail Marketing
Marketers in the financial services industry are no strangers to using direct mail. In fact, one study¹ states that financial services are the heaviest users of direct mail, followed closely by ...
June 21, 2018
How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer ...
June 18, 2018
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