With 2020 is coming to a close, we’ve taken the time to reflect on the year that was and all of the change that occurred. We’ve seen how quickly eCommerce has grown and how the pandemic has impacted consumer behavior and preferences. According to Analytic Partners’ ROI Genome intelligence, we also learned that running promotional campaigns in the middle of an economic crisis is actually more beneficial to the brand long-term than cutting promotions, spending and media.

We also learned that as more consumer privacy laws are being passed, static demographic data is useless when everything is disrupted. Additionally, with cookies going away in the near future, brands will have to pivot by utilizing data solutions less reliant on traditional targeting techniques. In order to deliver hyper-personalized experiences, behavioral targeting and promotional personalization will drive sales in the most effective way.

We’ve learned a lot this year and we hope the following articles assist you heading into 2021. Without further ado, please find our top blogs from 2020:

1) Infographic: The Pandemic’s Impact on Consumer Behavior

The world economy has been disrupted by the COVID-19 pandemic in an unprecedented way affecting almost every industry. This infographic examines how consumer price sensitivity (the degree to which consumer behavior is affected by the price of a product or service) has transformed across six consumer goods categories throughout the pandemic.

2) Predictive Purchase Data: Leverage over a decade of consumer behavioral insights to deliver better performing offers and incentives

The days of generic, one-sized-fits-all marketing are gone. In a time where ROI and hitting KPIs are more important than ever, this blog explains how Predictive Purchase Data (or PPD for short), can help brands see a rise in new business, repeat customers, engagement and other key metrics.

3) What Uncertainty? Brands Should Rely on Promotional Marketing Data to See Through the Crisis

Data is the most effective way for companies to gain a sense of clarity amid so much uncertainty. Effective data measurement will allow marketers the ability to navigate the unknowns, difficult decisions and bad actors that come their way. Using data also allows brands to create more intelligent campaigns with personalized offers for optimized trial, repeat and cross-selling. Read now to understand how three key benefits to leveraging data can help your brand optimize their promotional campaigns.