Aeropostale/Pepperjam Case Study

Industry: Retail Clothing


Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing state-of-the-art business building solutions. Aeropostale has a long standing relationship with the Pepperjam Network, the leading affiliate network. Together with RevTrax, the market leader in distributing innovative digital O2O incentives, Aeropostale embarked upon a program to capture missed revenue opportunities by applying the same ecommerce Affiliate/Retailer model to online-to-offline transactions.



  • Drive in-store sales through an affiliate network with a pay per performance model
  • Utilize existing network and publisher relationships to drive store
    traffic and sales
  • Track consumer path to purchase from online to offline


  • Consumers could find in-store Aero coupons on their favorite publisher websites via desktop and mobile using the Pepperjam Network
  • Integrated the RevTrax SmartOffer platform into all offers to measure,  test and optimize promotions
  • Dynamic barcoding for loyalty publisher attribution at the user level
  • Automated file feed into the Pepperjam Network for automatic publisher payment


  • 73% of  ‘clicked ads’ resulted in a printable coupon
  • 18% of printed coupons resulted in a purchase transaction
  • $15.00 average ‘per click’ transaction value
  • 25% of engagements originated with mobile and tablet devices
  • Increased affiliate program by 50% with only 10% of their publisher base
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