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RevTrax Blog

In-store Affiliate Marketing: A New Way for Retailers and Manufacturers to Drive In-store Sales
With over 91% of retail purchases taking place in-store and the majority of these being web-influenced, marketers need a scalable way to drive in-store sales.   We saw an opportunity to create a ...
July 17, 2018
RevTrax Named as a Brilliant Way to Boost Marketing Performance, Conversion Rates
A new Forbes.com article published today titled, "The Brilliant Ways Kimberly-Clark Uses Big Data, IoT & Artificial Intelligence To Boost Performance," mentions RevTrax Smart Offers as a way that ...
July 13, 2018

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Leveraging Targeted Offers for Back-To-School Promotions
Smart marketers know that back-to-school (BTS) is the longest shopping event of the year. With the 4th of July now in the rear-view mirror, BTS shoppers have their eye on the horizon and retail ...
July 9, 2018
Car Dealerships Need Offline Retargeting to Improve ROI, Increase Sales
Many car dealership marketers today allocate large portions of their budget toward mass media in order to get potential customers in the door to test drive and buy. For instance, General Motors Co. ...
June 27, 2018
Offline Retargeting: How Financial Services Can Enhance Direct Mail Marketing
Marketers in the financial services industry are no strangers to using direct mail. In fact, one study¹ states that financial services are the heaviest users of direct mail, followed closely by ...
June 21, 2018
How Retailers Can Benefit From Offline Retargeting Marketing Campaigns
Retail marketers are spending a lot of money to attract website visitors while crossing their fingers that these site visitors come into the store. Offline retargeting helps drive customer ...
June 18, 2018
How Offline Retargeting Helps Travel Marketers Go Beyond Search PPC
Travel marketers have a tremendous opportunity to capitalize on customer planning and consideration cycles. For cruise lines, resorts, and destination marketing organizations (DMOs), the key is ...
June 12, 2018
How Retailers Can Drive 100% More Revenue from Affiliate Marketing Programs
Affiliate marketing, in which a business pays a commission referring websites that promote its products, provides retailers with a way to expand their reach using new avenues to interact with ...
June 11, 2018
Personalize Your BOPIS Efforts to Increase Retail Sales by 12%
BOPIS, or buy-online, pick-up-in-store, is evolving from a fairly standard, online-to-offline (O2O) purchase option to a valuable omnichannel marketing tool. Making an online sale is one thing; but ...
June 7, 2018
How to Apply Offer Value Testing for Marketing Spend Optimization
Offers and discounts are a proven method of successfully introducing new products, gaining new customers, engaging existing customers, and clearing inventory. One study showed that 96% of shoppers ...
May 17, 2018
Unleash Affiliate Marketing from its Online Shackles
Affiliate marketing is huge. With billions spent every year, it’s a ROI beast that marketers pour dollars into. Since the early days of online shopping, brands have been tapping into affiliate ...
April 6, 2018
PromoTech: Connecting the Dots Across the Online and Offline Marketing Stack
Today’s marketing stack is missing something. For years, brands across industries have utilized a variety of technology solutions to execute sophisticated consumer marketing campaigns across many ...
March 29, 2018
Alpha Zero and Reinforcement Learning: What Does this Mean for Marketing?
Once the basis for science fiction, artificial intelligence is becoming a part of everyday life, advancing more rapidly than experts could have predicted just a few years ago. For example, in 2015, ...
March 20, 2018
How to Elevate Your Ad Marketing Efforts with AI and Machine Learning
Advances in machine learning and artificial intelligence are revolutionizing all aspects of business and industry. Marketing is one area that where the effects of machine learning and artificial ...
February 21, 2018
Dynamic Email Tactics to Support One-to-One Marketing
More than 3 billion people worldwide maintain active email accounts, giving email a more comprehensive reach than any other marketing channel. However, with almost 250 billion emails sent daily¹, the ...
February 12, 2018
How Data-driven Insights Build Customer Value, Satisfaction, and Loyalty
Improving the customer experience is one way that companies can set their brand apart while inspiring loyalty in their customers. The Walker Information’s Customer 2020 Survey¹ predicts that by 2020, ...
February 1, 2018
Are Your Targeted Promotions Personalized? They Should Be.
Targeted marketing is a critical component of modern marketing. By using demographic indicators, marketing campaigns can find smaller pools of people who are more likely to become consumers and aim ...
January 26, 2018
The Toys-R-Us Coupon Fail: How to Prevent Loss on Promotional Offers with Coupon Validation
By sending out non-serialized coupon codes, Toys“R”Us unintentionally gave massive discounts to customers, opened itself up for fraud, and damaged its bottom line.
January 11, 2018
5 Social Media Sharing Strategies for your Brand Marketing Campaign
In a time when social media users are expected to top 3 billion in the next three years, its increasingly imperative for Consumer Packaged Goods (CPG) brands to utilize effective social sharing ...
January 4, 2018
6 Anti-Fraud Features You Need to Protect Your Digital Promotions
Added Security Features Can Help Prevent Misuse of Digital Promotions Digital promotions are an extremely valuable tool for marketers. Over 127 million adults in the United States redeemed digital ...
December 12, 2017
Connecting the Dots - How to Provide an Improved Consumer Path-to-purchase
Learning More From Your Consumer’s Path to Purchase The consumer Path-to-Purchase has evolved considerably over the past decade. The growing use of e-commerce, digital innovation, and mobile devices ...
December 5, 2017
Analyzing Data is Key to Your CPG Strategy
Advanced Data Analysis Can Help Overcome Customer Acquisition and Engagement Challenges Within Your CPG Strategy The Consumer Packaged Goods (CPG) industry is facing more challenges than ever before. ...
November 29, 2017
3 Tactics to Drive Better ROI on Your CPG Marketing Campaigns
Consumer Packaged Goods (CPG) marketers smartly utilize coupon campaigns to drive engagement, product trials, and sales. But with a cost on redemption, it’s vital that your campaigns drive ROI, too — ...
November 21, 2017
A Lesson From noosa
noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow ...
November 4, 2017
Using Behavioral Economics To Grow Brand Sales
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
September 28, 2017
Using Behavioral Economics to Identify What Motivates Shopper Behavior
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
July 22, 2017
Grow & Leverage First-Party Purchase Data for Meaningful Growth
Uncover Truer Insights with Behavioral Economics & Silent Observation
July 21, 2017
The Overlooked Gold Mine of First-Party Purchase Data
How to Create, Capture, & Leverage First-Party Purchase Data to Drive Meaningful Growth (part 1 of 2) Author: Jonathan R. Pinney Not all digital coupons are created equal. You may be asking why that ...
March 5, 2017
Taking the Mystery Out of Measuring Social Promotion Effectiveness
The Unique Power and Value of Social Promotions Social Promotions have a special ability to drive trial and loyalty far beyond other types of digital coupons – by combining the activation power of a ...
September 13, 2016
How to personalize and target promotions without a CRM program
Introduction Every brand team knows that certain messages resonate with a target audience while others do not. After all, finding and delivering the appropriate message to the appropriate audience is ...
August 15, 2016
Aeropostale/Pepperjam Case Study
Industry: Retail Clothing   Summary Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing ...
July 7, 2016
OfferArchitect™: The New Paradigm for Digital Offer Testing
Introduction Building an effective digital offer is no easy task, with many different aspects going into it.  Of course, there is the finance side: figuring out budgets and the best discount for your ...
June 28, 2016
Kimberly-Clark Case Study
Building loyalty and acquiring customers   Summary Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of ...
April 8, 2016
Dannon Case Study
Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign   Summary Dannon sought to re-engage a list of inactive email members from within the Activia email club database. ...
April 8, 2016
Staples Canada Case Study
Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance   Summary In an effort to better understand its online-to-offline marketing efforts, ...
April 8, 2016
RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales
Summary RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of ...
April 1, 2016
How to Measure & Compare the Real Distribution Costs of Promotions
Freestanding Insert (FSI) Distribution Holds On – But How? Promotions industry executives, and self-declared pundits, often claim that the demise of the printed freestanding insert is imminent, soon ...
March 31, 2016
The Future of Digital Promotion Intelligence
Performance Assessment Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the ...
March 31, 2016
How to write a ‘killer’ digital coupon request-for-proposal
Introduction RevTrax often receives and answers requests for proposals (RFP) from consumer package goods companies looking for a digital coupon provider. The irony? We dedicate an extraordinary ...
March 31, 2016
The Art & Science of Personalized Offers
Offer Types Targeted and personalized offers have much higher levels of engagement versus anonymous ‘spray-and-pray’ incentives. Targeted and personalized offers are closely related but they are not ...
March 31, 2016
Back to School 2015: Don’t Discount Millennial Targeting
While traditional back-to-school retail campaigns target moms and dads, it’s time to incorporate a top trend: Millennial spending. According to the NRF, teenagers spend millions of dollars of their ...
May 5, 2015
Mobile Influencing In-Store Sales for National Retailer
We have just released our latest client case study, focusing on a leading department store with more than 100 locations across the United States and highlighting the impact of mobile influencing ...
April 23, 2015
The Life of an Intern at RevTrax
Of the 5 internships I’ve had while attending NYU, RevTrax has definitely been the most valuable in understanding and shaping my own personal interests and career goals. I’ve always had a keen ...
July 9, 2014
Starting Small with Big Data
If you’re like me, you are probably sick of hearing and reading about ‘Big Data’. Everywhere we turn, we see big data as a topic of discussion, debate, and concern. Yet, it was interesting to learn ...
June 11, 2014
Case Study: Staples Canada Tackles 'Omnichannel' Through Partnerships
Most professionals can recollect an event or conference where a keynote speaker presented some new and dynamic industry challenge, alongside the buzzword that defines it. Oft-overused terms, they are ...
June 5, 2014
Quantifying the Value of Paid Search Marketing from Online to Offline
In late April, Google announced some big changes rolling out across the AdWords platform, changes that will have an effect on paid search campaigns. As Google continues to dominate the paid search ...
May 28, 2014
New Hire Spotlight. Q&A with Mike Biafore
Mike, currently in the midst of relocating his family to New York, joins the RevTrax team in the role of VP of product management. Already proven to be a notable presence in the office, through his ...
May 23, 2014
Retailers, take note: The mobile coupon is your friend.
A recent study, ‘The New Digital Divide’, published by Deloitte Digital expressed the omnipotence of digital and mobile in the current retail landscape. Retailers are mindful that digital and mobile ...
May 13, 2014
Winning the Back-to-School Retail Battle
Alice Cooper best captured the sentiment of school and college kids across America in his iconic song ‘School’s Out’. Unfortunately for many kids, Alice’s declaration that ‘school’s out forever’, is ...
May 5, 2014
Big Data, Customer Analytics and Loyalty Programs
“Retailers understand that it costs more to acquire new customers than it does to keep their existing ones happy.” [Epsilon, 2014].
April 29, 2014
Four Rules to Creating Real-time Customer Value
If one thing was apparent at Forrester’s recent Forum for Marketing Leaders, it’s this: the customer rules. Research Director David Cooperstein kicked off his presentation with a Bob Dylan quote that ...
April 22, 2014
Getting Smarter Coupon Data with Survey Insights
What types of coupons do your customers use? How many coupons in an average week? When are they searching for offers, on their mobile devices while shopping, or beforehand on their home computers? ...
April 17, 2014
Getting the InsideTrax: What the CEO Learned About Client Data Use
Last week RevTrax invited our key CPG and Retail clients, partners and industry colleagues to participate in a panel discussion to exchange best practices on leveraging customer data analytics and ...
April 11, 2014
Making Change: Embrace the Digital Shopper Marketing Path
Andy Murray, SVP/Creative at Wal-Mart and P2PI Hall of Fame honoree, said it best in his opening address, “If you don’t like change, you are going to like irrelevance even less.”
April 9, 2014
The Omnichannel Dilemma
Here at RevTrax, we continually think about the omnichannel consumer experience and how to improve it. In order to help us on this path, we recently attended Forrester’s “The New Omnichannel ...
April 4, 2014
Building Customer Loyalty Through Intimacy
April is upon us which means we’re heading into International Customer Loyalty Month. We here at RevTrax are taking this month to reflect on our own company best practices in customer service and the ...
April 1, 2014
Measuring Social Influence Beyond Clicks and Comments
Did you know that brand advocates are more influential than the average consumer? In fact, brand advocates are 50% more likely to influence a purchase. These advocates are your passionate customers ...
March 24, 2014
Retail Marketing in the 21st Century Requires New ‘Millennial’ Technologies
Retail marketing is perhaps one of the most competitive areas of advertising today. It also happens to be one of the most complex challenges for which retail marketers constantly strive to gain ...
March 18, 2014
The Customer Loyalty Landscape
What really drives customer loyalty in today’s retail ecosystems? Is it the ability to provide a customer-centric experience? The practice of seamlessly integrating a loyalty program across channels ...
March 12, 2014
Millennials spend big on Mothers (Day)
Millennials, an estimated 86 million within the US today, represent the country’s largest demographic, and account for approximately $600 billion in annual spending. Born between the early 1980s and ...
March 4, 2014
Coupon Intelligence: What You're Missing.
Digital coupons represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now ...
February 26, 2014
What is RevTrax up to? A look onto our product roadmap
The RevTrax product team is working on a bunch of products that are going to further innovate the RevTrax platform and solve a wider range of our clients’ challenges. Here’s a look at what’s on tap ...
February 21, 2014
Leaving on a Jet Plane (to Schaumburg)
Our team is hitting the road next month. Come meet with us. Have a drink on us. We’ll even be glad to see you take pens, candies and coozies from our booth.
February 17, 2014
Mobile Consumer Behavior Differs by Marketing Channel
In 2013, mobile devices solidified their position as a key driver of consumer engagement and will continue to be a mainstay in marketing strategies for years to come. Now, with marketers increasingly ...
February 12, 2014
Why Mobile Promotions Should Be at the Top of Your 2014 To-Do List
There's a mobile revolution underway, and mobile promotions are no exception. Since it has been top of mind for our team and many of our clients, we pulled some data to see how mobile was trending.
February 7, 2014
Making "Cross-Device" Work for You
Consumer use of multiple personal electronic devices continues to increase, and so does cross-device coupon usage. Consumers research products, shop and purchase all on desktop computers, tablets and ...
January 6, 2014
Consumers Willing to Share Data for Discounts
In today's omnichannel shopping environment, consumers are focused on keeping personal and payment data secure. In a 2013 Harris Interactive poll, 35% of American Internet users indicated they had ...
December 9, 2013
Improve Customer Experience [Infographic]
Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with ...
November 26, 2013
How Social Media Impacts Holiday Shopping
Did you know that 55% of Twitter users will use the social media platform to discuss gift ideas this holiday shopping season? Social media has become a place where consumers interact with their ...
November 20, 2013
Consumers Still Prefer to Shop In-Store
According to new research out from customer experience management firm SDL, there is a 55/45 percent split between consumers that prefer to shop in-store and those that prefer to shop online. ...
November 12, 2013
In-Store Discounts Bring Consumers Back
In-store discounts will be a centerpiece of any holiday promotion strategy this year, given that consumers are on tight budgets and it's a short shopping season. We know discounts can drive revenue ...
October 31, 2013
Holiday Kick-Off...in October!
Kids are back in school, so it must be time to start planning for the holidays! Even though it seems like summer just ended, it is time to start thinking about this year's historically short shopping ...
October 28, 2013
Welcome to the RevTrax Blog!
Hello Blogosphere!
October 25, 2013