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RevTrax Blog

The Future of Digital Promotion Intelligence
Performance Assessment Accurate data collection and analysis are fundamental processes in assessing business performance. Common metrics such as sales revenue, product cost, and profit margin are the ...
March 31, 2016
Retail Marketing in the 21st Century Requires New ‘Millennial’ Technologies
Retail marketing is perhaps one of the most competitive areas of advertising today. It also happens to be one of the most complex challenges for which retail marketers constantly strive to gain ...
March 18, 2014


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Coupon Intelligence: What You're Missing.
Digital coupons represent a significant component of marketing efforts for most consumer-facing brands. As these brands adopt a new-found focus on the omni-channel consumer experience, it’s now ...
February 26, 2014
Making "Cross-Device" Work for You
Consumer use of multiple personal electronic devices continues to increase, and so does cross-device coupon usage. Consumers research products, shop and purchase all on desktop computers, tablets and ...
January 6, 2014
Consumers Willing to Share Data for Discounts
In today's omnichannel shopping environment, consumers are focused on keeping personal and payment data secure. In a 2013 Harris Interactive poll, 35% of American Internet users indicated they had ...
December 9, 2013
How Social Media Impacts Holiday Shopping
Did you know that 55% of Twitter users will use the social media platform to discuss gift ideas this holiday shopping season? Social media has become a place where consumers interact with their ...
November 20, 2013