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RevTrax Blog

A Lesson From noosa
noosa is leading the yoghurt craze and pushing Greek yoghurt out of the way. Having become well established in the breakfast and dessert market, noosa looked for additional opportunities to grow ...
November 4, 2017
Using Behavioral Economics To Grow Brand Sales
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
September 28, 2017

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Using Behavioral Economics to Identify What Motivates Shopper Behavior
Behavioral economics, the intersection of psychology and economics, is broadly gaining ground in the business world. Shoppers often make irrational decisions based on messaging brands can control. 
July 22, 2017
Aeropostale/Pepperjam Case Study
Industry: Retail Clothing   Summary Aeropostale, a leading specialty retailer in men and women’s fashion apparel, is widely recognized for pursuing new business opportunities and employing ...
July 7, 2016
Kimberly-Clark Case Study
Building loyalty and acquiring customers   Summary Kimberly-Clark partnered with RevTrax to develop a new destination brand site and establish its own multi-brand distribution portal. The goals of ...
April 8, 2016
Dannon Case Study
Customer Re-Engagement and Acquisition Through Promotional Email Marketing Campaign   Summary Dannon sought to re-engage a list of inactive email members from within the Activia email club database. ...
April 8, 2016
Staples Canada Case Study
Paid Search Campaign Uses Real-Time Bidding and Offline Redemption Data to Optimize Paid Search Performance   Summary In an effort to better understand its online-to-offline marketing efforts, ...
April 8, 2016
RevTrax® and Breaktime™ Media Collaborate to Drive In-store Sales
Summary RevTrax and Breaktime Media partnered together to create combined campaigns in order to overcome several challenges with four of our mutual CPG clients. These campaigns included the use of ...
April 1, 2016