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Improve Customer Experience [Infographic]

Mobile, Trends, Personalization

by Jonathan Treiber November 26, 2013

Brands and retailers are always working to improve the customer experience. From reaching a customer with the right offer in the right place at the right time, to ensuring consumers are served with relevant content, customer service is a constantly evolving challenge for brands.

A main goals for marketers in 2014 will be to provide more targeted, personalized content. Personalized content is received positively, especially among younger consumers. 65% of 18-34 year olds indicated that they respond more positively to personalized marketing content, rather than general mass messaging. 53% of consumers also indicated that personalized content makes them more likely to purchase from the content provider.

Check out our infographic below to see how you can improve your consumers' experience through personalized content and beyond.