In-store discounts will be a centerpiece of any holiday promotion strategy this year, given that consumers are on tight budgets and it's a short shopping season. We know discounts can drive revenue and help retailers increase basket size, but new research goes a step further, suggesting that discounts can actually drive consumers back to a brick and mortar store where they have already made a recent purchase. Research from Synqera indicated nearly 85% of respondents would return to a brick and mortar store when alerted to upcoming sales of recently purchased items.
Once consumers are back in the store and waiting to check-out, 80% of respondents to the survey indicated that they would like something to do while in line. This is a perfect opportunity to target consumers with a coupon for a specific in-store discount on their phone. The offer provides engagement during a sometimes tedious check out process and ensures the customer leaves your store on a positive note. Are you geo-targeting consumers to deliver mobile coupons in your stores?