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Making "Cross-Device" Work for You


by Randy Malluk January 6, 2014

phoneConsumer use of multiple personal electronic devices continues to increase, and so does cross-device coupon usage. Consumers research products, shop and purchase all on desktop computers, tablets and phones, so being able to deliver timely offers to consumers on their device of choice can boost reach and revenue for digital marketing campaigns. When RevTrax clients added a mobile flow into an existing printable campaign there was a +37% lift in transactions and a +27% lift in overall campaign revenue. Here are a few tips to make sure your cross-device strategy is successful.

  • Live up to omnichannel expectations. Optimize promotions for all devices across desktop, mobile and tablet, allowing for a seamless consumer brand experience.
  • Don't leave the consumer hanging. Allow consumers to send and save coupons for later. Whether you allow consumers to send coupons to friends or email/SMS to themselves, give consumers options to access the coupon now and redeem later.
  • It's not all or nothing. If your brand does not support mobile coupons, include a responsive mobile experience that allows the consumer to print later.
  • Be clear. Incorporate very clear redemption instructions for each device to avoid confusion in-store at the point-of-sale.

If you are looking for more information on how or why to enable mobile flows for your digital offers, visit CEO Jonathan Treiber's article: The Mobile Effect: Optimize Digital Coupons to Boost Sales.